We are sworn Francophiles for more reasons that just our love for the language (English sure as heck doesn’t sound as pretty) and the food (baguettes, steak frittes, crème brûlée — we love it all) and Paris (the city is just so ooh la la). In fact, we are even obsessed with French beauty products, especially NUXE, a natural line found in many luxury pharmacies. In the early ’90s, Aliza Jabès founded the brand by turning a private lab that specialized in aromatherapy and phytotherapy into a super-successful beauty company. We caught up with the busy CEO to chat with her about the NUXE philosophy, the best beauty advice she’s ever received, and her absolute favorite product.
1. How does being a French company affect your philosophy and approach?
The fact that NUXE is the leading brand of natural cosmetic products in French pharmacies is very demonstrative of the French cosmetic market as a whole. Women here look for products that are both beautiful and good for their health. Using our products is an enjoyable experience beyond their efficacy because everything we create is sensual and elegant, from the textures of our formulas to their fragrances.
2. If you had to choose only one Nuxe product, what is your favorite?
I love them all, but I have a special connection with Huile Prodigieuse®, my first NUXE baby. Twenty years after its creation, it’s still our number one product. This multi-purpose dry oil nourishes, repairs, and protects skin and hair thanks to its unique concentration of six precious oils and vitamin E in a silicon-free formula. Fun fact: we sell one Huile Prodigieuse® every seven seconds in the world!
3. What are some of the benefits to using a dry oil?
A dry oil created from plant oils, like ours, will really nourish skin because it contains special fatty acids that are natural components of skin cells and it has lots of vitamins and antioxidants. One major benefit to using a dry oil is that it’s lighter and easier to spread than a lotion.
4. What’s the best beauty advice you’ve ever received?
My grandmother and mother taught me that it is important for a woman to look after her skin and to never skip cleansing, moisturizing, and SPF. A beautiful woman is a woman with a radiant complexion. Even if you have the best makeup or most expensive clothing, if your skin (or hair) doesn’t look nice, nothing else matters.
5. Where would you like to see NUXE in five years?
I’d like to see NUXE as the worldwide leader in natural cosmetology in pharmacies.
For more NUXE products, take a look at our Birchbox Shop.