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5 posts tagged apothia

Guest Blogger: Sniffapalooza Goes to L.A.

LA Sniffapalooza at Apothia Melrose. (Photo: Courtesy of Sniffapalooza)

This week we tapped Karen Adams, one of the co-founders of the event-based fragrance group Sniffapalooza, to guest blog about some of the best scents she’s discovered on her recent travels. First stop: Los Angeles.

As much as we love NYC—after all, some of the best fragrance shopping is found right here in the Big Apple—we also love to travel and sniff out the next great scent. One of our recent journeys brought us cross-country to Apothia at Fred Segal in Los Angeles where Sniffapalooza LA was hosted by Apothia’s president and founder, Ron Robinson. We gathered fifty fragrance fans at Mauro’s Café for a delicious breakfast, camaraderie, and an impressive agenda of perfumer presentations. Great shopping at Apothia Beauty (and a few celebrity sightings) followed. We just love this stylish boutique and its carefully edited selection of the best new and classic niche scents. We especially appreciate that Ron is a true scent connoisseur, creating his own Apothia Los Angeles line of fine fragrances and interior aromatics. We’re partial to the Apothia Juiced Candle, which has a sparkling scent of red currant with green touches of geranium and tomato leaf. This lively fragrance transports us right back to lush Los Angeles.

Our favorite Apothia candle is their signature If scent with its light, fresh, and floral aroma.

Packing List: Our Fearless Leaders Head To SXSW!

Our co-founders Katia and Hayley are jaunting off to South by Southwest in Austin tomorrow. While the music festival is a blast, the duo is actually headed to Interactive, a series of events and presentations that focus on emerging technology. (Translation: FourSquare! Tumblr! FoodSpotting!) We’re always about what people take on trips, so we asked them to let us peek at the essentials they’re packing. Hopefully their jaunt won’t be all work and no play—you can’t go to SXSW and not have any fun!


What Katia’s bringing:

My Face Works i need to detox, i need to replenish, and i need damage control sheet masks: These are a must to help me refresh after flights and get ready for go go go time.

Oscar Blandi Olio di Jasmin Hair Serum: Perfect for adding some polish to my air-dried ‘do.

Jouer Luminizing Moisture Tint: A fast way to get flawless skin in just one simple step.

Korres Lip Butter in Wild Rose: I love all things butter, so just add a tint and I’m really happy! This is my new never-leave-home-without-it product.

Pomega5 Daily Revitalizing Concentrate:  Thirsty skin + travel-friendly ampules = A-M-A-Z-I-N-G.

What Hayley’s Bringing:

Apothia If Roll-on Perfume Oil: The rollerball makes it so easy to travel with!

Deborah Lippman Stripper To Go:  I’ll definitely be packing these handy to-go packets of nail polish remover in case my army green mani doesn’t make it through the weekend.

Lipstick Queen Pop Art Lip Gloss #13: I discovered this brand back in May 2010 during our Birchbox beta test and it’s still one of my faves. It’s half-gloss half-lipstick, which allows for quick application.

Sue Devitt Eye Intensifier Pencil in Bangalore: My new low maintenance short-on-time alternative to eye shadow.

Birchbox temporary tattoos!: Planning on branding some techie guys at the bars. To snag your own Birchbox tat, use the code TATS on any full-size order within our Shop.

Cosmetic case: My mom gave me this one — it’s from Thailand.

—Meredith

If you are at SXSW, make sure to tweet @katiabeauchamp @hayleybay

Gift-a-Day 14: California Girl

Every day from now until December 31st, we’ll be posting a daily gift suggestion. It’s like an advent calendar, minus the ugly graphics.

For California Girl: Apothia IF Roll-On Fragrance

Whether she lives in the deep south or Orange County, your friend is a Cali girl through and through. She’s got an easy breezy style, a longstanding love affair with flowy maxi dresses, and an obsession with In-N-Out Burger. Give her a gift that will always remind her of home: Apothia Los Angeles’s IF Roll-On Fragrance. The sunny scent is citrusy and light, and the shapely bottle is easy to throw in your tote bag.

Gift-a-Day 7: Domestic Goddess

Every day from now until December 31st, we’ll be posting a daily gift suggestion. It’s like an advent calendar, minus the ugly graphics.

For Domestic Goddess: Apothia Chrismukkah Candle

Between the handmade greeting cards and the magazine-worthy holiday fete, your friend is more than a little Martha. But her aesthetic is more Apartment Therapy than Ralph Lauren, which is precisely why she’ll love Apothia’s chic and cozy Chrismukkah candle. The subtly piney smell will give her a cozy holiday glow as she finishes knitting tiny hats for all her nieces and nephews.

Gift-a-Day 7: Domestic Goddess

 

For Domestic Goddess: Apothia Chrismukkah Candle

Between the handmade greeting cards and the magazine-worthy holiday fete, your friend is more than a little Martha. But her aesthetic is more Apartment Therapy than Ralph Lauren, which is precisely why she’ll love Apothia’s chic and cozy Chrismukkah candle. The subtly piney smell will give her a cozy holiday glow as she finishes knitting tiny hats for all her nieces and nephews.