4 posts tagged alterna
Katie rocks big, beautiful hair (photo: Tom Munro for Alterna)
Confession: I have a bit of a crush on Katie Holmes, especially now that she’s extricated herself, Mission: Impossible-like, from her überhigh-profile TomKat coupledom. In the past seven months, she has also staged her first Holmes & Yang show at New York Fashion Week, looked paparazzi-ready while grocery shopping and hanging with Suri, and signed on as the face (and mane) of Alterna.
We’re not surprised by the partnership: Holmes has rocked pixie cuts and long, luscious locks alike. So she’s a natural spokesperson for the luxe hair company, which, like the newly single style icon, recently made the move from Los Angeles to New York.
Holmes touts the line’s natural approach to hair care—it was one of the first to ditch parabens, sulfates and phthalates—and credits Alterna for her gorgeous brunette locks: “If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation.”
Our Birchbox customers heart Alterna too—in particular the Bamboo UV+ Color Protection Fade-Proof Fluide, a finishing gloss that shields tresses from sun damage and is clinically proven to help color-treated hair retain its luster. Faux blondes, brunettes and redheads loved the fade-proof protection, describing it as “sunscreen for hair.” They also reported that it smells amazing—“natural and warm (in a summery way)”—and even those of with superfine hair noted that the serum “adds silkiness and shine without being greasy.”
Love Blake Lively’s voluptuous locks? Check out our volumizing tricks for thin hair. Fake it ‘til you make it!