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5 All-Natural Beauty Products That Work Like Magic


Here’s a major beauty myth: Natural products can’t hold up to traditional formulations in terms of performance. In reality, there are plenty of green brands that can deliver the same results—without any skin-irritating additives. Here are five must-try all-natural creations we’re crazy about:

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How to Wear Mineral Eye Makeup



At first glance it might look like mineral eye shadows—in their shimmery, crushed form—were caught in a tragic packing mishap. However these loose powders will give you a pretty swipe of color as pigmented as any cream or pressed-powder option, with the added benefit of being perfect for anyone with sensitive skin.

Other eye color products can rely on chemical preservatives to give their formulas a creamy, compact consistency. But mineral lines like Alima Pure eschew these skin-irritating ingredients including culprits like bismuth oxychloride, a pore-clogging additive, and instead use crushed pure minerals like titanium dioxide and zinc oxide.

As with any time you experiment with a new makeup product (here’s looking at you, liquid liner), there’s going to be a learning curve, but these shadows are shockingly versatile and easier to use then you might think. Gather up a few trusty eye shadow brushes and follow these steps to pull off an on-trend bronze smoky eye that won’t irritate sensitive skin! 

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Moisturizing Lip Gloss in Pretty Hues: Today’s Obsession

One of my favorite Birchbox discoveries is Jouer’s Moisturizing Lip Gloss in ultra-flattering Birchbox Pink. The vitamin-packed formula soothes dry lips and adds a gorgeous fuchsia punch in a single, shimmery swoop. When I heard we’d be including more luscious colors of the gloss in our Birchbox Shop, I began dreaming up ways to put the new shades to use. Inspired by some of my favorite leading ladies, here are the looks I’ll be recreating with help from Jouer’s wonder gloss:

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VIDEO: 5 Tips For Using Mineral Makeup

Alima Pure Mineral Eyeshadows are one of our latest (and greenest) discoveries. Watch our video to learn why they’re so great, and get a few tips for applying them without any mess. Let us know in the comments: do you love mineral shadows as much as we do?


Find more information about Alima Pure eyeshadows in the Birchbox Shop.