I love brands with a good back story, and it doesn’t get much better than Harvey Prince. Here’s the Cliff’s Notes version: brothers Shaan Hathiramani and Raj Hathiramani create a scent for their mother; mom loves scent; scent explodes into an international fragrance business. Sheesh, the best present I ever gave my mom was an iPad.
Beyond making legions of kids feel like inadequate parental parent-gifters, Harvey Prince is all about creating functional fragrances. (Read: scents that do more than smell nice.) Their first creation, Ageless, features notes designed to make you feel more youthful; Eau Flirt sneakily includes ingredients proven to attract the opposite sex; and Hello has layers of optimistic citrus and florals.
Once a week, Birchbox’s resident yoga and men’s product expert, Eric, will gives us girls some insight into his world in You’ve Got Male. Whether he’s giving his expertise on skincare (boys need advice, too!) or highlighting his new favorite grooming trend, this guy has got taste — so we’re lucky he’s on staff and willing to share.
There are many reasons to start a beauty or grooming brand. In my opinion, the best brands and products are developed when the creator looks to fill a gap in the market and really solve a problem for a consumer who is still searching for something very specific. I could write all day about the myriad of interesting and inspiring impetuses for many of the brands out there. However, there are two companies in particular that I think have standout stories. The creative and brave individuals behind each of the brands aspired to make something brilliant that would truly make peoples’ lives easier, better, and more beautiful.
Harvey Prince: When I first met Shaan Hathiramani, I thought his story sounded like something out of a publicist’s dream. In 2008, Shaan and his brother wanted to give their mom the perfect Mother’s Day gift and couldn’t find anything that was just right. They decided to create a custom fragrance and called it Ageless. The scent was such a hit, they decided to create a brand and release another amazing perfume, Eau Flirt. Since then, Harvey Prince has garnered oodles of international press and acclaim.
Anthony Logistics For Men: As an avid user of this line for years, it was a huge thrill to recently meet its founder and CEO, Tony Sosnick. What I love about Tony’s story is that he wasn’t just any kind of a grooming guru, he was just an ambitious guy in real estate that couldn’t find any men’s products with the right blend of luxury, efficacy, and quality. So, he took a leap of faith and launched his line. Ten years later, Anthony Logistics is a leader in the men’s grooming category with amazing products like its Glycolic Facial Cleanser and my new obsession, the Shave Cream. What I love about the products is that they are simple and effective and do exactly what they say they’re going to do.
Another brand with a great story? Erno Laszlo.