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Amika’s Creative Director Vita Raykhman on Designing Eye-Catching Prints, Her Hair Routine, and More


Photo: William Hereford 

I’ll never forget the day I first used amika’s Obliphica Nourishing Mask. It came in a big, colorful orange tub that dwarfed all my other shower products, and the thick cream inside smelled amazing. What was really impressive, though, was how shiny and healthy it made my hair look, even though I only left it on for thirty seconds instead of the recommended five minutes. I knew I had stumbled upon something special.

Since that memorable day, my hair and I have become very good friends with amika. The brand’s treatments and styling tools work magic, and they’re also famous for their distinctive design, especially in the form of eye-catching prints. I got in touch with Vita Raykhman, amika’s Creative Director, to learn more about what goes on behind the scenes at this stylish hair company, including their plans to make an exclusive mini blow dryer together with Birchbox! 

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