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A Totally Easy Holiday Makeup Look


This past weekend, I had a trio of holiday parties to attend. Fun, I know, but also stressful! Every time I go to get dressed up for an event, I pull out one of my many eyeshadow palettes…and I freeze. Despite having been on a million video and photo shoots with pro artists, I can never recreate the beautiful, effortlessly blended looks they do on me. More often than not, I take the easy route and go for a neutral taupe shadow and loads of black liner.

But it’s high time I pulled out my big girl blending brushes and tried something a bit more fun. I asked Reiva Cruze, one of our favorite makeup artists, to give me a simple look I can wear to all my holiday parties. Here’s an easy to follow step-by-step:

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Behind the Scenes at Our Halloween Makeup Tutorial Shoot: Effie Trinket

There are some serious Hunger Games nerds in the Birchbox office (like, the entire editorial team). So it shouldn’t come as a surprise that we jumped at the chance to dress up like our favorite characters from the books and movie for Halloween. Even though Katniss is our girl, Effie Trinket—with her eccentric Capitol style and larger-than-life personality—is clearly the more fun choice. Click through for step-by-step directions from makeup artist Reiva Cruze on how to score the look. PLUS, send us pictures of you in your Effie costumes (and any other Hunger Games costumes) and we’ll feature them here on the blog leading up to Halloween! Email us at or tweet @birchbox.


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Makeup Artist Product Discoveries From Our October Video Shoot

The newest addition to our must-have list: Lancôme’s eye brightening serum. (Photo:

One of the best things about our monthly video shoots are the tips we’re able to steal from our lovely makeup artist, Reiva Cruze (also known as ReivaMakeupDiva). Last week while we were filming with her, she revealed her new favorite product for prepping clients’ peepers: Lancôme’s Génifique Eye Light-Pearl, or Eye-Illuminating Youth Activating Concentrate.

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How To Get The Airbrushed Look Without the Hassle

At last week’s Birchbox video shoot, we were lucky enough to have the fabulously talented Reiva Cruze on set. In addition to rocking some seriously stylish turquoise specs from Xray, she also shared some of her pro tips.

Cruze, with her awesome Xray glasses, at our shoot.

Cruze is a master at airbrushing and loves the way it looks. But she knows that most people aren’t attempting to do it themselves. She says you can get a similar effect by using airbrush foundations as tinted moisturizer—just smooth it on with your fingers or a synthetic foundation brush. Or, for a more sheer look, Cruze likes to mix the foundation with a silicone-based primer like Temptu Pro’s S/B Primer.

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