Perfume can sometimes seem like a simple afterthought; a quick spritz on the wrist before you head out the door to add a little something to your outfit. But the moment you catch a whiff of someone’s signature scent—the one that captures the essence of the person immediately—suddenly you find yourself rethinking your approach to fragrance.
L.A. screenwriter and Philly-native Emily Fox tells us how the romantic, floral scent of a cult French fragrance became her reverse Kryptonite—a cure-all for bad outfits, blue days, and everything in between.
Dying to know which scent could completely turn around Emily’s day? Here’s the product that changed her life.
Here are three fresh, spring-inspired perfumes we’re psyched to wear this season.
Winter weather is still lingering here in New York, and we’re antsy for spring to arrive so there can be an end to all this dry air and parched skin. Our favorite trick to fake blooming season? Indulging in the scents of our favorite flowers with a mini pampering. That’s why we invited our community to a shindig last month with a little help from our friends at Jouer. We gave a few lucky Birchbloggers the opportunity to try the gardenia, jasmine, and honeysuckle-scented Body Butter and Signature Rollerball Fragrance. Here’s what three bloggers had to say about these spring-scented picks:
In the 9th century, Persian women and men crushed thousands of fresh blossoms to score a few drops of sweet-smelling oil. Like these ancient beauty gurus (and early Birchbox Men), I have my own perfume ritual.
Every couple months, I rearrange my prized—and ever-growing—perfume collection and choose one bottle (and therefore one scent) to take center stage. (Dorky, I know!) But it keeps me from falling into a rut and forces me to cycle through all my favorites. For February, I’m loving Juicy Couture’s latest scent, Juicy Couture La La, which makes me feel ultrafeminine.
With bright opening notes that mellow into a body of soft floral notes, the blend is fresh and pretty without being overtly girly. It’s the perfect thing to pair with a vintage cocktail ring, cashmere sweater, and cigarette pants—or maybe just your usual jeans and tee.
Beyond the packaging and lush scent, I love that Juicy created Juicy Couture La La as an ode to fearless free spirits. Every time I wear it I can’t help thinking of the free spirit who inspired my perfume mantra: Andy Warhol. The iconic artist once explained,
“I switch perfumes all the time. If I’ve been wearing one perfume for three months, I force myself to give it up, even if I still feel like wearing it, so whenever I smell it again it will always remind me of those three months.”
What new scent are you adding to your fragrance wardrobe?
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As much as I love complex scents, I find that too many fragrance notes can sometimes go from head-turning to overwhelming in a single spritz. That’s how I came to adore aerie’s soft shimmer. This chic scent is perfect for those days when you’d rather let your statement necklace be the focus of your outfit—and not your perfume.
Shimmer is a lightweight fragrance blend featuring some of my favorite notes (vanilla, bergamot, peony), and the pretty frosted glass bottle is a fun addition to the growing perfume collection on my ever-crowded vanity. And if you’re still on the fence about switching to a pared down fragrance check out what some of our savvy customers have to say:
Daydreamer256 says: ”I’m quite picky about fragrances, but I really loved this one. It’s light and fresh. It could easily be worn to work without overwhelming the office. I would definitely consider this as my new perfume when I run out of my current one.”
For as long as I can remember, I’ve been an “on-the-go beauty” type of girl. About 95% of the beauty products I own are small, light, and very purse-friendly. Huge eyeshadow palettes? No thank you. Sample-sized mascaras and lipsticks? Love them. Which is why whenever it’s time for me to invest in a new fragrance, I’m always faced with the same dilemma: what size do I buy it in?
Purchasing the largest size of any product is always the best bet in terms of cost—the smaller the amount you buy, the greater the cost per ounce. But there’s the part of me that cries out for a rollerball in my evening clutch, not a bulky bottle that looks fantastic on my vanity but can’t go anywhere.
But then I received this Flo atomizer, and it’s a complete game-changer. Simply add some of your favorite perfume into the super portable case and your fragrance is now TSA-ready. Unlike other atomizers, which often require you to mess with funnels or pipettes, this one is ridiculously easy to use, and can work with literally any type of perfume bottle. Read on to see how it’s done!
For as long as I can remember, my vanity has always been a work in progress, but my prized perfume collection is definitely a permanent fixture. When it comes to selecting a scent, a perfume has to pass the initial sniff test—but the bottle’s lovely details (or lack thereof) determine whether it will ultimately win a spot on my vanity.
That’s how I came to amass a trio of Juicy Couture perfumes among my vintage trinkets and flea market finds. I’ve previously gushed about the brand’s scents, but you might be surprised to know it’s the elegant heavy-cut glass bottles and cute accents that have turned me into a sworn convert.
Like many great fragrance lines, Stella Cadente was born out of a fashion label first. Founded by Stanislassia Klein in 1991, the French cosmetics, interior design, and apparel brand expanded into fragrance in 2005. Nowadays, the company sells three distinct and lovely scents (and we hear that there may be more on the horizon!). We had the chance to chat with the Paris-based designer-cum-perfumer about everything from her dream collaborations to the process of creating a fragrance.
1. What led you to launch your first fragrance?
To me, perfume cannot be separated from the rest of my work. It was a natural step in the creation of the brand. It sums up all my creative work in a bottle.