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6 Crazy Long-Lasting Makeup Essentials


We’ve all been there: you hit the town and catch a glimpse of yourself in the taxi cab’s rearview mirror—cue the Kevin McCallister-style scream—you’re greeted by face full of slip-sliding makeup. Rather than pulling off mission impossible (a covert makeup touchup in the backseat of a moving vehicle), use these long-lasting products to look impeccably fresh—no reapplications required.

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All The Pretty Things: 4 Treats to Gift Yourself


Let’s face it: Even if you have someone special to celebrate Valentine’s Day with, there’s a good chance of disappointment when it comes to presents. Case in point: My ex-boyfriend once gifted me a stock pot. It was well-intended, really—I love to cook and had recently gone on a soupy stint—but it didn’t exactly scream romance.

Sometimes, it’s just better to treat yourself. (That way, it’s easier to feign excitement over those gas-station carnations).

We’ve sold out of our We Heart Collection, a limited edition box filled with beauty keepsakes and customer-approved best sellers. But don’t worry. We’ve singled out a few of our prettiest products, from a gorgeous PAUL & JOE compact to an eight-shade contouring set from beauty veteran Manna Kadar, that make perfect treats to gift yourself.

Go ahead—you deserve it.

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Dispatch From Paris: JolieBox Goes Backstage at Paul & Joe

While we tap away at our laptops in dreary Manhattan, our JolieBox counterparts are off sipping cappuccinos, snacking on fresh croissants, and rubbing elbows with haute designers. (Or so we imagine.) In reality, they’re working just as hard as we are. Last night, editorial director Mathilde Lacombe was backstage at Paul and Joe, where Max Delorme for Maybelline was creating the looks. Mathilde sent us some snaps—take a look!

One of the feminine looks at Paul & Joe’s runway show.

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What Did Your Mom Teach You About Beauty?

Happy Mother’s Day! We asked a few of our favorite women entrepreneurs to share the best lessons they learned from their mothers. We’ll be putting up the entire list later today but here are two great stories from Of a Kind founders Claire Mazur and Erica Cerulo.

Two sets of perfect brows: Claire Mazur and her mom

My mom taught me not to mess around when it comes to eyebrows. In high school I got too tweezer-happy one day and she was really, really upset. She marched me over to the apartment of a woman she knew who was a makeup artist, where I was subjected to a really intense one-on-one tutorial and walked out with my very own eyebrow pencil to correct the mess I had made. Did you know you should always use eyebrow pencils a shade lighter than your hair? I’m obsessed with #02 from Paul & Joe Beaute, which was introduced to me by Sania Vucetaj, who is the only person allowed to touch my brows these days. (Yes, she’s been vetted by my mother.) - Claire

My mom taught me not to dye your hair until you have to. During the Spice Girls era, I wanted chunky, reddish highlights desperately. I was pretty impressed with myself for wanting something more interesting than the blonde streaks that everyone else was getting. My mom warned me that I would have decades to dye my hair, but, instead of forbidding me completely, she made me wait for six months. Obviously by then I had lost interest. - Erica

Claire’s favorite brow whiz, Sania Vucetaj, happens to be ours, too! She tells us everything we need to know about brows here

Read what our favorite entrepreneurs learned from their moms here!

Dear Birchbox: In Need of a New Makeup Bag

Dear Birchbox,

In the spirit of the new year, I tossed my grungy cosmetics bag. Now I need a new one (the ziplock bag I’m currently using is a little too bag lady chic). I need something for travel and something for everyday, and I’d love to for it to be easy to clean. What are your favorites?


Heather B.

Hi Heather!

For affordability and generally cheeriness, you can’t beat Sonia Kashuk for Target. Every season she rolls out a new collection of fun prints, from cheetah to island-inspired blossoms. They come in a variety of shapes and sizes, but I like the valet style (pictured above) because the detachable interior clear case is perfect for bringing on flights.

Trust Paris-based fashion line Paul & Joe to make bags that are both stylish and practical. We love this two-piece set because you can keep your main makeup in the large compartment and carry the smaller bag with you during the day. The sweet print has a vintage chic feel — we could see French siren Marion Cotillard tucking her lipstick in it.

Henri Bendel carries a selection of whimsical bags that are compact and relatively affordable. The plastic-coated nylon is easy to clean, and the semi-stiff material keeps makeup protected from the various pokey, sharp things in your purse.

And, for something a little different, we spied this simple zippered pouch at Bird, the ever-hip boutique and online shop. It’s made from vintage Japanese ikat fabric and is just big enough for your compact, Stila Lip Glaze, NARS Multiple, and Benefit BADgal. You know, the essentials.

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