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17 posts tagged NYC

Presenting the Latest Baked Good Trend: The Cronut
Our sweet tooth went into overdrive at just the thought of this new sugary creation. Last Friday, Soho-based bakery Dominique Ansel released this hybrid croissant-donut—aka “the cronut”—and New Yorkers literally ate it up (35 minutes after the bakery opened cronut inventory was sold out!). Obviously, now the Interwebz is blowing up about this baked good development, and we’re seriously considering getting up early tomorrow morning just to taste one.
And it seems that we’re not the only ones: someone highly dedicated to this flaky treat has made a support website called cronut.org for people to share the love or grieve about missing the last one in the shop.
What do you guys think about the cronut? Is it here to stay or another passing dessert trend (à la the cupcake)?
—————————————————————
UPDATE: I couldn’t resist. I hurried down to Dominique Ansel Bakery this morning at 7:45am and found myself in line with about 15 other people (and a TV crew for that matter) eagerly awaiting the chance to try the much-raved about cronut. At 8am, the bakery opened its doors and I snatched up a few to share with my co-workers. When I left around 8:15, the bakery only had 3 left and many cronut-hopefuls went home empty handed. If you’re looking to try one, arrive early! Also keep in mind that they have a limit of 6 cronuts per customer.

So what did it taste like? Very rich. It also had a sweet vanilla bean cream in the middle of its crisp and flaky layers, which was a nice surprise. I’m not sure I could eat a whole one, but I definitely enjoyed it. My verdict: cronuts are worth the hype. (Although, at $5 each, I won’t be buying one every day.) 
—Bre
(Top photo: @socked)

Presenting the Latest Baked Good Trend: The Cronut

Our sweet tooth went into overdrive at just the thought of this new sugary creation. Last Friday, Soho-based bakery Dominique Ansel released this hybrid croissant-donut—aka “the cronut”—and New Yorkers literally ate it up (35 minutes after the bakery opened cronut inventory was sold out!). Obviously, now the Interwebz is blowing up about this baked good development, and we’re seriously considering getting up early tomorrow morning just to taste one.

And it seems that we’re not the only ones: someone highly dedicated to this flaky treat has made a support website called cronut.org for people to share the love or grieve about missing the last one in the shop.

What do you guys think about the cronut? Is it here to stay or another passing dessert trend (à la the cupcake)?

—————————————————————

UPDATE: I couldn’t resist. I hurried down to Dominique Ansel Bakery this morning at 7:45am and found myself in line with about 15 other people (and a TV crew for that matter) eagerly awaiting the chance to try the much-raved about cronut. At 8am, the bakery opened its doors and I snatched up a few to share with my co-workers. When I left around 8:15, the bakery only had 3 left and many cronut-hopefuls went home empty handed. If you’re looking to try one, arrive early! Also keep in mind that they have a limit of 6 cronuts per customer.

So what did it taste like? Very rich. It also had a sweet vanilla bean cream in the middle of its crisp and flaky layers, which was a nice surprise. I’m not sure I could eat a whole one, but I definitely enjoyed it. My verdict: cronuts are worth the hype. (Although, at $5 each, I won’t be buying one every day.) 

—Bre

(Top photo: @socked)

New York’s Overturned Soda Ban Is Still Stirring Up Debate

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We’re a pretty health and wellness-minded bunch here at Birchbox, which is why we’ve been paying close attention to the debate about the potential New York ban of large sodas and other sugary drinks in restaurants, movie theatres, and other food establishments. While there have been similar governmental regulations about public caloric consumption in many other states, this is by far the most aggressive step in the trend—and now a judge’s new ruling about the ban has sparked the conversation again.

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Kim Kardashian’s First Pregnant Shoot, Michael Kors Sells Millions of Shares, and More
Kim Kardashian is glowing on the March issue of DuJour, posing for the first time since announcing her pregnancy. [Fashionista]
Michael Kors is set to sell 3 million of his shares after the company reached an all time high closing price on Tuesday. [Business of Fashion]
Rihanna is diving head first into the beauty world by doing a major collaboration with MAC. [WWD]
For obvious reasons, we’re superpsyched about Mayor Bloomberg’s new “We Are Made in NY” initiative that supports NYC-based tech startups. [Made In NY]
-Charisse
Get ready for this Sunday’s Oscar party with the Birchbox How To: Primp Like A Star guide.
(Photo: Bruce Weber for DuJour)

Kim Kardashian’s First Pregnant Shoot, Michael Kors Sells Millions of Shares, and More

-Charisse

Get ready for this Sunday’s Oscar party with the Birchbox How To: Primp Like A Star guide.

(Photo: Bruce Weber for DuJour)

Birchbox Intern Diaries: Office Tour

Want to see where all the Birchbox magic happens? Take a behind-the-scenes tour with our editorial intern, Charisse, as she guides you through our bright, new office in the heart of Manhattan. With over 100 staffers, BB HQ features actual birch trees, quirky conference rooms, comfy couches for meetings, and—conveniently for workaholics who regularly put in 12 to 14-hour days—Hula-Hoops and hand weights.

Be sure to check out our other Birchbox Intern Diaries videos, and don’t forget to subscribe to our channel!

How To: Fix the Most Common Brow Problems

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When done well, a perfectly shaped and filled in eyebrow can highlight your features and draw attention to your eyes. The trouble is, it’s no easy feat whipping a set of unruly or barely there brows into shape. Luckily, we asked brow guru Sania Vucetaj, the owner of Sania’s Brow Bar in New York, to tell us how to score sleek arches, no matter what you’re starting with.

Consider this your go-to guide on how to fix the most common brow conundrums

–Ally

Draw attention to your now-perfect arches with Sumita’s Brow Base & Bright.

Meet These Awesome Birchbox Subscribers From New York!

A few months ago we put out a call to all our NYC-based members to come meet us in New York’s SoHo neighborhood for a chance to be in a Birchbox video. We were thrilled to meet so many amazing members who all came prepared to talk about their favorite beauty tips and the products they swear by. Now you can find out all about them, too!

Watch the video and then tell us in the comments below: What’s the one beauty tip that has made a difference for you?

—Lorelei

Subscribe to our YouTube channel for more exclusive videos!

Birchbox Ops Hearts tenoverten Polish: Nailing It

Operations Associate, Loren, has a thing for nails—and we can’t blame her. We love reading about new finishes and fun techniques, so we thought we’d give her a weekly slot on our blog to wax poetic about all things manicure (and pedicure!) related. Check back regularly for Nailing It, Birchbox’s dedicated polish series.

Crystal is wearing Tenoverten Elizabeth.

This week, the Operations Team has been obsessed with Tennoverten Nail Polish. The lacquer line, created by the chic New York salon of the same name, includes some of our favorite colors to play with for fall, like eye-catching berry and dark-hued taupe. Take a peek after the jump to see how the Ops ladies are rocking these pretty polishes: 

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