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The Multi-Tasking Cream That Our French Editors Are Obsessed With

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What is it? Egyptian Magic Skin Cream. A cult-favorite, 100 percent natural balm. It’s made with just six powerhouse ingredients, including olive oil, bee pollen, and royal jelly extract. 

Who’s it for? Busy folks who are always on the move and need time-saving products, plus anyone who has a sensitive skin condition like psoriasis or eczema. You can use Egyptian Magic as a face cream, a hair mask, a burn treatment—you name it.

Direct from Birchbox France: ”This is one of our bestselling products in France and I use it all the time. Every girl in the Birchbox France office has a jar on her desk. It’s for every skintype—dry, combination or even acne-prone. I use it mostly as a lip balm and as a night cream, but I also love using it as a makeup remover to take off my mascara and as a cuticle oil for my nails. It’s literally good for everything, and the best part is that it doesn’t smell at all.” —Mathilde, Editorial Director Birchbox FR

Can’t wait to get your hands on this do-it-all cream? Here it is in the Birchbox Shop.

A French Beauty Editor’s 3 Favorite Things

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Birchbox co-founder Katia (left) with Birchbox France editorial director Mathilde at a NYFW kickoff dinner.

This week we had a special visitor at Birchbox HQ: our Birchbox France editorial director, Mathilde! We directed the chic Parisian to our favorite spots (including the Ace Hotel and ABC Kitchen) and, in return, asked her about her latest obsessions (beauty and otherwise). This is what’s topping her must list. 

1. Alpha-H Daily Essential Moisturiser SPF 50+: I love this product because it’s a serious moisturizer. It doesn’t feel too heavy or leave a white residue, so I use it everyday. It smells good, too—really light and clean.

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Dispatch From Paris: Seriously Bright Lips

On dreary days like this, the quickest way to perk up is with a generous swipe of bright lips. Our Parisian counterparts share our philosophy: look at JolieBox’s Mathilde and Malvina wearing deep berry lips. The shade? Lancôme’s L’absolu Rouge 361.

Mathilde says, “We’re falling for this season’s biggest trend: Bordeaux lips!”

We’ve whittled down this season’s trends to ten that you have to try. See them all here.

Dispatch from Paris: Twistband Mania

Over the past year, you’ve heard us talk a lot about Twistbands. Ever since we discovered the colorful elastics, we’ve thrown out all our old hair ties. Now our friends at JolieBox UK and Paris have hopped on the bandwagon. Check out this cute video they created to show how they use Twistbands. 

JolieBox’s Mathilde says, “My favorites are the fluorescent ones since I always dress in black they add a pop of color to my clothes. I usually style my hair in a high bun at the beginning of the day and then let it loose so my straight hair has a small wave!”

Learn more about JolieBox and meet their impossibly fabulous editorial director Mathilde!

Dispatch From Paris: JolieBox Goes Backstage at Paul & Joe

While we tap away at our laptops in dreary Manhattan, our JolieBox counterparts are off sipping cappuccinos, snacking on fresh croissants, and rubbing elbows with haute designers. (Or so we imagine.) In reality, they’re working just as hard as we are. Last night, editorial director Mathilde Lacombe was backstage at Paul and Joe, where Max Delorme for Maybelline was creating the looks. Mathilde sent us some snaps—take a look!

One of the feminine looks at Paul & Joe’s runway show.

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Meet JolieBox Co-Founder Mathilde Lacombe

JolieBox co-founder Mathilde Lacombe. Yes, we have a ginormous girl crush on her.  

Last week, we spilled the beans about our international expansion and our acquisition of JolieBox. Today, we’re introducing you to Mathilde Lacombe, the company’s co-founder and editorial director. Mathilde began as a beauty blogger and Elle reporter before starting JolieBox with four friends. She says, “I’m a complete beauty addict! I love discovering new brands and trends and learning other girls’ beauty habits.” Hmm…we think Mathilde and her crew will fit in perfectly at the Birchbox offices. The 24-year-old editor now oversees JolieBox’s editorial and marketing teams in the UK, France, and Spain—and recently got married! We’ll be adding periodic dispatches from Mathilde and her editors soon—for now, here’s a little bit about her!

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