There are some brands out there that tap into our inner-nerd a little more than most—the ones that find the perfect balance between beauty and innovation to create ultra-hardworking products. Lately Living Proof, a hair brand that combines the expertise of established stylists and biotech scientists, has been one of those lines at the top of our lists.
After working as a stylist for the last 25 years, Mitch De Rosa is far more than a hair expert—he’s a guru. In addition to being the owner of the Mitchell John Salon in Boston, De Rosa is one of the cofounders of Living Proof. We sat down with De Rosa to chat about starting a beauty company, his best hair advice, and of course, spokesperson Jennifer Aniston’s unmistakeable mane.
A few months ago, we told you that we had an exciting new partnership in the works with Cosmetic Executive Women (CEW). Each year, the organization of 5,500 industry insiders holds their Beauty Insiders’ Choice Awards (basically the Oscars of the beauty world) where they select the latest and greatest from all of the year’s newly launched products—it’s one of the most coveted awards in the beauty world.
Well, we’re happy to say that we’re ready to reveal the details of our collab! Today, we’re launching two limited edition boxes with CEW featuring winners and finalists from their Insider’s Choice awards. If you prefer more high-end products, you can opt for the CEW Prestige box, which includes products from Julep, IT cosmetics, Living Proof, La Fresh, and Elizabeth Arden.
For anyone looking to find out about the best drugstore brands, you’ll want to try the CEW Mass box. There you’ll be able to test the hottest releases from Revlon, Simple, Burt’s Bees, L’Oreal, Nivea, and Olay. For those of you who are major beauty aficionados, we suggest snagging both for a special price of $26, but regardless of which one you choose, each is chock full of the best new beauty goodies around!
Dying to find out even more about this partnership? Here’s everything you should know about CEW, the products that we love, and more.
Living Proof’s new prime style extender claims it can make hair styles go the extra mile. Photo: wwd.com
We’re big fans of primer for your face—smoothing it onto skin creates an even canvas for makeup and also helps ensure your products will last several times longer than they would normally. Overall, it’s a bit of a beauty savior. Which is why we were so excited to hear that there’s now hair primer—a formula that will extend the life of your coif.
The moment you start reading Alex Yeske’s dreams + jeans blog, you know one thing for sure: the girl has excellent taste. Musing on everything from fashion to beauty to design, the recent Syracuse grad has a knack for spotting pretty things — a skill that no doubt serves her well in her day job as a graphic designer for Madewell. This week, we’re lucky enough to have her guest blogging for us about everything from her beauty must-haves to how to get the perfect blow dry.
I love trying out new products (who doesn’t?) and love it even more when I find something amazing to add to my daily routine. These are my essential every day products, and I can’t imagine life without them.
Laura Mercier Eyeliner in Stormy Grey: I love the color of this eyeliner — it’s perfect for every day and isn’t too harsh a contrast against my fair skinr.
Bobbi Brown Extreme Party Mascara: I love mascara and discovered this one earlier in the summer. It makes my lashes look long and full and works just as well for day as it does for a night out.
Fresh Sugar Lip Treatment in Rose: I’m starting to wear more lip stuff now and this lip tint has been the perfect transition product for me. It’s super moisturizing, smells fabulous, and gives a nice sheer application of color.
Clinique Superdefense Moisturizer: I’ve been using this lotion for over five years! It’s a great moisturizer and I love that it has SPF 25 in it.
Bvlgari Omnia Crystalline : My signature scent. Enough said.
Living Proof Shampoo and Conditioner: I actually just started using this a week ago and have already added it to my must-haves. It leaves my hair soft, silky, and frizz-free.
Another major essential? These towelettes.
Founded in 2005 by beauty junkie Carla Maganinho, Product Girl is an outlet for her to discuss her favorite finds. Over the years, the site has gained a loyal following — and even another staffer, Laurie Leopold. Together the blogging duo cover everything from the latest launches to their recent splurges. This week, these ladies-in-the-know are guest blogging for us about all things summer!
If you live in a humid climate (raising our hands here!), then summer is probably frenemy number one for your hair. We get that, but luckily there are so many products out there that can save you from a hair disaster. These VIPs are here for you!
Living Proof, the MIT-scientist developed line, has saved many a women plagued with frizz, and this summer they hold the key to sleek hair. We’re talking pin-straight, smooth, weightless, and humidity-proof. The secret is a proprietary new molecule in their Straight styling product. Think of it as Living proof’s healthy alternative to the Brazilian Blowout.
Oribe Dry Texturizing Spray is nothing short of genius. It’s like a dry shampoo meets hair spray meets styling aid. This gives you second day hair on the first day and makes actual second day hair look better than we ever thought possible. It even comes in a convenient travel-sized version for your purse.
We discovered Garnier’s Triple Nutrition Nutrient Spray last summer and it is the ultimate budget beauty VIP. It contains a blend of olive, avocado and shea oils to hydrate hair. If you spend any time at the beach in the summer, this will save you. Spritz it on your locks when you’re soaking up the rays and also after spending any time in the water.
Meet all your haircare needs by visiting our Birchbox Shop.
Suri Cruise tests lip colors at a makeup counter inside Canadian department store Holt Renfrew. Photo: dailymail.co.uk
A couple weeks ago, Suri Cruise was out on a shopping expedition with her super-stylish mom at Holt Renfrew and swung by a makeup counter. The celebutot turns five in April, so I was a little surprised to see her test-driving products already.
Then again, it would seem that girls these days are using makeup at a much earlier age than my friends or I did. In a recent WSJ article about Wal-Mart’s new tween makeup line, geo-Girl, the marketing director at Aspire Brands Inc. (which is the marketer of Bonne Bell and Lip Smackers) says, “Girls start cosmetics usage really as young as six,” and goes on to explain that their first foray into makeup is usually a clear lip gloss or nail polish. Funny enough, I distinctly remember owning a ton of Lip Smackers lip glosses and would say that those as well as Hard Candy nail polishes were definitively my first makeup products. But that was in eighth grade. Maybe I was a late bloomer? To investigate this phenomenon, I asked a couple of co-workers when they started using beauty products and if the remembered what they were. Not surprisingly, they all have affectionate memories of their ‘firsts.’ Continue reading for their fun flashbacks. But their testimonials still don’t answer the larger question: At what age is it OK for girls to start experimenting with makeup? What do you think?