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17 posts tagged L'oreal

They’re Here! Announcing Our Limited Edition CEW Beauty Awards Boxes

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A few months ago, we told you that we had an exciting new partnership in the works with Cosmetic Executive Women (CEW). Each year, the organization of 5,500 industry insiders holds their Beauty Insiders’ Choice Awards (basically the Oscars of the beauty world) where they select the latest and greatest from all of the year’s newly launched products—it’s one of the most coveted awards in the beauty world.

Well, we’re happy to say that we’re ready to reveal the details of our collab! Today, we’re launching two limited edition boxes with CEW featuring winners and finalists from their Insider’s Choice awards. If you prefer more high-end products, you can opt for the CEW Prestige box, which includes products from Julep, IT cosmetics, Living Proof, La Fresh, and Elizabeth Arden.

For anyone looking to find out about the best drugstore brands, you’ll want to try the CEW Mass box. There you’ll be able to test the hottest releases from Revlon, Simple, Burt’s Bees, L’Oreal, Nivea, and Olay. For those of you who are major beauty aficionados, we suggest snagging both for a special price of $26, but regardless of which one you choose, each is chock full of the best new beauty goodies around!

Dying to find out even more about this partnership? Here’s everything you should know about CEW, the products that we love, and more.


Adjusting Your Acne Skincare Routine, Why Flip Flops are Hurting Your Feet, and More


These dermatologist tips on adjusting health and skincare routines may make the difference in your fight against acne. [New York Times]
Before you proclaim that flip flops are your favorite summer shoe, find out more about how they could be damaging your feet. [Huffington Post]
Fashionista’s Cheryl Wischhover tells the story of her transition from nursing to fashion writing—as a 40-year-old. [Salon]
Wowza. Beyoncé models in full body paint for the cover of Flaunt magazine. [People Style Watch]
That laser hair removal might not be as safe as you think. [Elle]
L’Oreal might have created a formula to prevent grey hair forever. [The Cut]

—Geraldine

(Photo: New York Times)

Need more of the latest news? This social experiment took a look at how makeup changes the way that a person perceives you.

Adjusting Your Acne Skincare Routine, Why Flip Flops are Hurting Your Feet, and More

(Photo: New York Times)

First Pic of Jessica Biel’s Wedding Dress Has Been Revealed!

Congrats to Justin and Jessica! (Photo: Fashionista.com)

—Hallie

Don’t want to miss the latest news in beauty, fashion, and lifestyle? Make sure you keep up with our morning must reads!

Lea Michele Scores Huge Deal as New Face of L’Oreal

Following in the footsteps of legendary divas Beyonce, Jennifer Lopez, Gwen Stefani, and Eva Longoria, Lea Michele is unveiled as the new face of L’Oreal. (Photo: marieclaire.com)

—Hallie

We were so thrilled to be included in Jeannie Mai’s Today Show segment on the hottest trends from NYFW! Click through to see what else is on her radar. 

Reading List: Spice Girls Reunited, The Biggest Beauty Company in the World, and More

Most of the ‘Spices’—Sporty, Posh, Scary, and Baby—rehearsing for their big reunion on Sunday. (photo: E! Online)

  • Oh Em Gee, you guys! The Spice Girls are back and are officially performing at the Olympics closing ceremony. The group was spotted rehearsing (riding on top of cabs no less!) on Thursday. Start practicing your “Wannabe” dance routine! [E! Online
  • WWD just released their Beauty Inc Top 100 issue and revealed that L’Oreal is the world’s biggest beauty company. Their sales totaled $28.33 billion this year. That’s a whole lotta BB Cream. [Huffington Post
  • Reem Acra’s releasing an eponymous fragrance in October and the print ad for the fragrance, featuring Crystal Renn, has just been released. Renn looks gorgeous (natch) in a flowing red dress by the designer and Hollywood waves. [Styleite
  • An exercise fanatic tries out and reviews the spinning phenomenon, SoulCycle. Incidentally, the Union Sq location is just around the corner from our office and a sizeable percentage of the staff is obsessed. [Into The Gloss
  • What happens when a blogger and certified lipstick addict goes a few days without makeup? A new-found appreciation for her favorite accessory. [Stylelist

—Lorelei

We can’t wait to try Acra’s new fragrance come October but in the meantime, we’ll be finding a new signature scent in the Birchbox Shop.

Packing the Perfect Beach Bag: Guest Blogger

Our latest guest blogger, Ally of Allyson in Wonderland, is an oil and gas professional with a serious eye for great finds. We can’t get enough of her gorgeously crafted blog, where she shares her love for style, travel, and photography. This week she’s giving us a peek into her personal beauty treasure chest—and we’re taking notes.

As a child, I couldn’t wait to go to the beach in the summer and stick my toes in the water (plus, I loved making sandcastles). As an adult, not much has changed. I still can’t wait to lay my eyes on turquoise water and palm trees. 

To stay happy and comfortable while soaking up the sun, I depend on the following beach essentials:

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Wonderland’s Summer Hair Guide: Guest Blogger

Our latest guest blogger, Ally of Allyson in Wonderland, is an oil and gas professional with a serious eye for great finds. We can’t get enough of her gorgeously crafted blog, where she shares her love for style, travel, and photography. This week she’s giving us a peek into her personal beauty treasure chest—and we’re taking notes.

Summer is not the best time for hair. It’s hot, humid, and for a fine-haired lady like me it’s almost impossible to have a good hair day! I spend an inordinate amount of time trying to do my hair, then I step outside and poof: it falls flat, frizzes, or curls up. I’m always looking for a wonder product to give me the world’s most perfect hair. Until I find that miracle potion though, I have three excellent products on standby.

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Team Intros: Meet Bridgette!

Thanks to Bridgette, the newest addition to our powerhouse Beauty Partnerships Team, our locks are looking a lot more luscious. The Duke University alum ran an underground hair salon from her dorm room, and lucky for us, she’s not shy about sharing her styling secrets. In addition to her salon days, Bridgette also developed a love of all things tech while working for renowned ad agency Ogilvy & Mather. Her new role at Birchbox, as Marketing & Merchandising Manager, brings together her two passions for tech innovation and beauty savvy. We couldn’t be happier to have her!

Name/Title: Bridgette, Marketing & Merchandising Manager, Beauty Partnerships

Hometown: Baltimore, Maryland

Unofficial role: Chief Creator of Catchphrases/Tech Geek

Fun fact: When I was in middle school, I memorized the choreography to over 400 dance performances from a Venezuelan TV show called “El Club de Los Tigritos.”

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Would You Buy Beauty Products in a Cab?

Brands are always looking for ways to capitalize on New York Fashion Week, which begins this Thursday. This season, Glamour will be vying for tastemakers’ attention from the backseat of cabs. The magazine teamed up with L’Oreal to outfit 50 Taxishops with special technology that allows passengers to purchase luxury L’Oreal beauty items (think Lancôme and YSL) by using his/her smart phone. Attendees will be able to hail these mobile shops at various fashion week locations around the city. The coolest part? The rides are completely free. 

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