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5 All-Natural Beauty Products That Work Like Magic

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Here’s a major beauty myth: Natural products can’t hold up to traditional formulations in terms of performance. In reality, there are plenty of green brands that can deliver the same results—without any skin-irritating additives. Here are five must-try all-natural creations we’re crazy about:

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The Ultimate All-Natural Skincare Routine: Guest Blogger

At first glance, you might think that Kathy Ong’s Beauty Palette blog is just your average beauty blogbut you’d be wrong. The underlying theme behind everything that she covers is this: what you put on your face is just as important as what you put into your body. In her own words, “a defining aspect of beauty is nutrition.” Hear hear! This week, she’s sharing her best beauty tips—for both inside and out—on the Birchbox blog.

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Given the never ending cold weather, I thought it would be the perfect time to give you a quick update about what I’ve been reaching for day in and day out this season. Moisturizer is my best friend in the winter and if I am not diligent about using it, my normally dry flaky skin can veer into blotchy hypersensitive skin. 

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6 Questions for 100% Pure’s Founder Susie Wang

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Susie Wang is making a serious splash in the cosmetics world. In addition to founding 100% Pure, a line of all-natural skincare essentials, this Berkeley grad rescues dogs, champions earth-friendly causes, and isn’t afraid to rock a bold lipstick. 

We asked the superchic entrepreneur about her makeup inspiration, the products she can’t live with out, and much more. 

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What Are Gwennie, Natalie, and Rachel McAdams’ Fave Green Beauty Brands?

You’d be forgiven if you associate the term ‘natural regimen’ with convention-rejecting hippies that rock their uneven complexions and lifeless hair with pride. But more and more, green is not just chic — it’s sexy. Opting into an environmentally-conscious lifestyle by no means necessitates the sacrifice of glamor or sex appeal. To meet the demand for eco-beauty, tons of brands have popped onto the radar over the past few years: Weleda, Jurlique, Dr. Hauschka, Suki,  and Juice Beauty, just to name a few. These companies’ commitment to green differs (some pride themselves on their ingredients, other on their minimal packaging, and some on their kind manufacturing practices), but they’re all making investments because this is not just a passing fad, it’s a way of life.

And no surprise, some of my favorite Hollywood leading ladies — Natalie Portman, Rachel McAdams, Gwyneth Paltrow, Julianne Moore, Maggie Gyllenhaal, and Alicia Silverstone — are all advocates of green beauty.

As Paltrow puts it on her blog, GOOP (btw, she calls blogging “gooping” as in “I think I gooped about this before…”):

“Going green” is no longer just the ideology of left-wing hippies. Nor is it a trend. We are living in exciting times. We are confronted with the challenge of sustaining our food, our water and our environment. We are changing things. It’s big.

Some of Paltrow’s favorites brands are ones that we heart too, like Pangea Organics and Weleda.

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Resolutions Worth Making

I have a friend who has an atypical New Years tradition: he writes down all his resolutions on scraps of paper and, at the chime of midnight, burns them to ashes. I like this. It’s a firm stance against those un-keepable resolutions that we all make. Then again, there’s something about January 1st that is incredibly seductive - the chance to reset and charge forward refreshed. This year, instead of resolving to lose five pounds, I’m more focused on tweaking my lifestyle to make it healthier and happier. I love the approach that my friends at Well and Good NYC are taking: they’ve devoted this week to healthy resolutions that they can achieve, from trying exercise classes that scare them and detoxing their beauty cabinet. 

My beauty resolutions are still in the works, but here is a small start:

-No more being lazy about SPF. I’ve been lectured by dermatologists, facialists, and skincare gurus for years and still I laze by with the modicum of sunscreen in my daily tinted moisturizer. No more. It’s SPF 30 everyday or bust. Stay tuned for more resolutions from me and Team Birchbox.