Mascara is one of those products that’s a total game-changer. Great formulas can immediately make your eyes appear brighter, wider and more awake without leaving behind telltale smudges—and for that reason it’s one of the must-have products on every Birchbox staffer’s desk. But eyelashes come in all varieties—some are short and thick, some are long and thin—which is why we asked five team members with different lash types to tell us their top mascara picks.
Normal: IT Cosmetics Hello Lashes
"I’ve recently fallen in love with the It Cosmetics formula. It doesn’t smudge or flake and a few coats makes my lashes full and thick. Also, the lash ball at the tip of the wand makes getting my lower lashes so much easier." —Meredith Stebbins, Editor and Senior Manager, Traffic & Trends
How To: Triple Braided Hairstyle Tutorial
A few weeks ago, we asked our Facebook followers to vote on their favorite medium-length hairstyle and this triple braided overwhelmingly received the most love. Whether you need an easy wedding updo or a pretty way to keep your hair up, this boho-chic hairstyle should do the trick. All it takes is three simple braids, some bobby pins, elastics, and of course, hairspray. And while it’s lovely on its own, don’t be afraid to twist it to your taste—you can add pretty hair clips or other embellishments to make it your own.
Check out Candice’s video for the full tutorial on this gorgeous look.
What are your go-to hairstyles for medium-length hair?
Looking for a look that’s more sleek and professional? Here’s how the achieve the perfect easy sock bun.
Whether you’re new to the eye makeup scene or interested in going back to the basics, we’ve rounded up the four eye looks that you need to know. From a work-appropriate cat-eye to bold, eye-popping liner, we’re touching all the bases so you can rock your gorgeous peepers in any setting.
1. How To: Neutral Cat-Eye
Cat-eyes tend to fall on the dramatic side of eye looks but for those of us who want a more subtle look, here’s how to get a cat-eye that’s clean and neutral. Using a gel eyeliner like Cailyn Cosmetics Gel Eyeliner guarantees precision and lets you decide how thick or thin you want the line to be.
Meet Brad, our sartorially savvy Vice President of Birchbox Man. Before joining the team, he had a varied career in tech and worked at places such as Accenture, Yahoo!, Olivia, mPowered Solutions, and Lookbooks Media. To match his dapper appearance, the man also has quite a sense of humor. So happy to have you with us, Brad!
Brad Lande, VP of Birchbox Man
Hometown: I grew up in Portland, Oregon but spent most of my recent life in San Francisco with intermissions in London, Florence, and Australia.
Unofficial role: Therapeutic Cocktail Specialist and Good Karma Master. I’m especially passionate about finding ways Birchbox can give back to the world through socially conscious initiatives.
Fun Fact: I traded in my cowboy boots for Lanvin sneakers. I grew up riding horses and was a highly competitive National Cutting Horse Champion. Don’t know what cutting horses do? Of course you don’t. Here’s a helpful video.
Beauty/Grooming confession: I think I was twelve or thirteen years old when I got my first subscription to GQ.
Currently loving: It’s top Secret. (Hint: Keep an eye on the Men’s store in the coming months for new brands on my radar). Also, everything on my personal Tumblr.
Worth the splurge: Cocktail tumblers. Tequilla on the rocks with a squeeze of fresh grapefruit, not included.
Best beauty/grooming trick: Self discovery. Knowing who you are is ultimate beauty.
Curious about the rest of our team? Meet more Birchbox staffers here!
Alexa Chung Teams Up With Eyeko Cosmetics
One of fashion’s favorite “it” girls, Alexa Chung, is growing her resumé. Announced today, the style maven has inked a deal to be an advisor for London-based Eyeko Cosmetics. According to Chung, the partnership with founders Max and Nina Leykind is currently very collaborative and easygoing: “I send images and different inspirations to Max and Nina and we go from there. It’s quite free form at the moment.”
As soon as we heard the news, we knew this was a match made in beauty-style heaven. While we love Chung’s quirky wardrobe, we’ve always admired her signature cat eye beauty look. There’s no denying she’s good with liquid liner and the fact that’s she’s also a Brit makes this celebrity endorsement a fantastic fit.
The first collab between Chung and the brand will be a limited-edition $45 set that includes a waterproof black eyeliner and waterproof black mascara. It will go on sale in November at Selfridges, Sephora, and Space NK.
We know Birchbox subscribers love Eyeko’s Skinny Liquid Liner, but here’s another customer love note for a traditional soap that changed her life.
The Best Way to Layer Your Skincare & Your Chance to Get an Exclusive Juice Beauty Lip Gloss for Free
Every great beauty look starts with an awesome skincare routine. Not only does it provide long-term benefits, but it makes covering imperfections less of a necessity. However, fancy serums and moisturizers are most effective when layered properly. To help decode what goes where, when, watch this video with editorial director Mollie explaining skincare products in terms of parfait ingredients. We swear it makes sense.
Bonus: If you keep watching, you’ll find a special gift with purchase deal for a full-size Juice Beauty Reflecting Gloss that won’t be found anywhere else until September. The gorgeous new lippies come free with any $20 purchase in the Birchbox Shop and they’re the perfect addition to a flawless complexion. Just watch the video above to find the special code.
Speaking of great skincare, check out how this traditional soap solved one customer’s acne problems.
30 Rock fans, you can start breathing a sigh of relief; Tina Fey won’t be straying too far from TV just yet. Hollywood’s leading comedic femme fatale has another show in the works.
Deadline broke the news yesterday that NBC has purchased the as of yet untitled show. The Cheers-style workplace comedy, centered around its female characters, will be written and produced by 30 Rock alum Colleen McGuinness. Fey is backing the show as an executive producer, which means we expect lots of perfectly timed arm-flinging antics in each episode. Color us supes excited!
If you love Fey and her comedic prowess, you probably also love her reaction GIFs as much as we do. In honor of her new show, let’s reflect on a few lessons she taught us over the years as Liz Lemon: