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The Secret Behind Juliette’s Killer Lashes


The image on the top left shows Juliette—gasp!—sans mascara. After two coats of Benefit’s they’re Real!, her lashes transform from short, light, and stubby to long and luscious (shown at top right.)

Last week, I told you about my pal Tracy—a gal who’s awesomely long fringe inspired prolonged stares and provoked the inevitable question: “Are they real?” Tracy confessed that she owed her ultralong lashes to Benefit Cosmetics’ they’re Real! Mascara. Long heralded as the no-fuss alternative to falsies (and slightly terrifying lash extensions), the glossy formula adds length, volume, and a natural-looking curl without weighing lashes down.

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101 Hair Tips, Zooey Deschanel Launches Nail Decal Line, and More
Your hair might not always be your best friend, but at least there’s hope to get through bad hair days with these 101 tips. [Beauty High]
Nail art queen Zooey Deschanel launches her own nail decal line. [Refinery29]
Victoria Beckham says she won’t be putting on makeup in front of her youngest daughter. [Huffington Post]
Color Wow creates the first “makeup” for hair. [Elle]
Here’s everything you need to know about eyelash extensions. [Well + Good NYC]
– Bre
Check out all of our top products in the Best Sellers shop.

101 Hair Tips, Zooey Deschanel Launches Nail Decal Line, and More

– Bre

Check out all of our top products in the Best Sellers shop.

Birchbox + Lancôme Pin to Win Giveaway: Va-Va-Voom Eyelashes

Can you blame us for having a love-love relationship with Lancôme? From their cult-favorite mascaras and swoon-worthy ROUGE IN LOVE lipsticks to their versatile five-shadow palette, we adore everything about this iconic brand.

We’re thrilled to offer our latest obsessions for a limited time in the Birchbox Shop (with free shipping!) . And we’re even more excited to give you the chance to win a collection of our all-time Lancôme favorites in our Pin To Win Giveaway.

Through February 24th, we’ll be posting a series of photo tutorials on Pinterest. Our latest how-to: Va-Va-Voom Eyelashes. Read all the tips here, then scroll down for more details on how to enter the sweepstakes.


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The Truth About Lash Serum, a.k.a. My Six Weeks with Lashem’s Measurable Difference Lash Gel


As I mentioned recently in my eye makeup tutorial, I have remarkably short, pin-straight lashes. Le sigh. I’ve spent countless hours awkwardly staring at strangers’ long, fluffy lashes wondering what it would be like to have a lush, glamorous fringe. So when Lashem’s Measurable Difference Lash Gel, a new lash serum, landed in our shop I immediately swooped in and offered to test it out.

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Essie To Release Magnetic “Reptile” Polishes!

Making nail art even easier, Essie introduces a new line of six magnetic polishes. (Photo:


Missed a few names while holiday gift shopping during Black Friday and Cyber Monday? Here’s the gift that will work for absolutely anyone on your list!

Paper Lashes Are The Coolest New Makeup Trend: Guest Blogger

Blair Badge is one multi-talented lady: she’s a social media manager, a beauty editor for fashion site Chictopia, a model, a newlywed and an all-around awesome gal with a penchant for witty banter. Her dreamy blog, love, blair, is a heady mix of all her talents in one and we can’t get enough of her style and beauty advice. This week, she’s sharing her DIY beauty tips, like how to create a pretty custom lip color and how to get perfect beachy waves.

(Photo: Paperself)

I never would have considered paper lashes if it wasn’t for The Hunger Games movie, which showcased Effie Trinket (a.k.a. Elizabeth Bank) wearing them in tons of promo shots. I know, I totally got pulled into the whole Katniss craze!

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The Great Grow-Off: Week 1

Welcome to week one of the Great RevitaLash/Chia Pet Grow-Off, in which we pit a lab-approved lash growth formula against an adorable ceramic hippo covered in seeds. Let’s check in on both contestants:


Time elapsed: Two weeks. We’ve been using RevitaLash for the past two weeks. Since the formula reaches maximum growth in six to eight weeks, that puts solidly in the “We should be seeing results” time period. And we have!

Observations: There has been a definite difference in each of our lashes, which corresponds directly with our level of consistency in application. (Unsurprisingly, Katia and Alta are the most diligent, while Hayley and I are the absent-minded users.) Katia’s lashes are conspicuously longer, while even I noticed that my usually nonexistent lashes looked thicker and more curvy. I vow to apply my RevitaLash nightly.

Major Milestone: This morning I thought about not wearing mascara because my lashes looked pretty good. But they’re not quite there yet - maybe at week four.

Chia Pet

Time elapsed: One week. Chia Pets are known to sprout almost immediately so we handicapped the contest and gave RevitaLash a week head start.

Observations: Chia, or RevitaHippo, as we’ve been calling it, is pretty cute. Chia seeds, which is what you sprinkle all over the ceramic creature, are extremely messy. After a sluggish first couple days, the hippo has started to germinate and now is 80 percent seed, 20 percent tiny green tendrils.

Major Milestone: The first green sprout on day five. Weekends are a big growth time for the Chia.