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What Are Gwennie, Natalie, and Rachel McAdams’ Fave Green Beauty Brands?

You’d be forgiven if you associate the term ‘natural regimen’ with convention-rejecting hippies that rock their uneven complexions and lifeless hair with pride. But more and more, green is not just chic — it’s sexy. Opting into an environmentally-conscious lifestyle by no means necessitates the sacrifice of glamor or sex appeal. To meet the demand for eco-beauty, tons of brands have popped onto the radar over the past few years: Weleda, Jurlique, Dr. Hauschka, Suki,  and Juice Beauty, just to name a few. These companies’ commitment to green differs (some pride themselves on their ingredients, other on their minimal packaging, and some on their kind manufacturing practices), but they’re all making investments because this is not just a passing fad, it’s a way of life.

And no surprise, some of my favorite Hollywood leading ladies — Natalie Portman, Rachel McAdams, Gwyneth Paltrow, Julianne Moore, Maggie Gyllenhaal, and Alicia Silverstone — are all advocates of green beauty.

As Paltrow puts it on her blog, GOOP (btw, she calls blogging “gooping” as in “I think I gooped about this before…”):

“Going green” is no longer just the ideology of left-wing hippies. Nor is it a trend. We are living in exciting times. We are confronted with the challenge of sustaining our food, our water and our environment. We are changing things. It’s big.

Some of Paltrow’s favorites brands are ones that we heart too, like Pangea Organics and Weleda.

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