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2 posts tagged Coty

Celebrity Fragrance Wars: Heidi Klum + Beyonce

photos of Heidi Klum Shine and Beyonce Pulse by Courtesy Photo

We don’t usually think about Heidi Klum and Beyonce together, but the two actually have a lot in common. Both are strong female entrepreneurs with growing empires, both have cool husbands, and both are fashion icons. Not only that, they’re both talented musicians. Don’t tell me you forgot about Klum’s “hit“ Christmas song, “Wonderland”! Truly a classic. 

Now the ladies are both releasing fragrances in September with Coty Beauty. Beyonce Pulse will be the singer’s third fragrance and is expected to be her most successful yet. WWD spoke with Beyonce’s perfumers who said, “The contrasted structure highlighted by sparkling citrus blend on top and warm, deep and sensual vanilla infusion in the back characterizes a citrus gourmand innovative classification. The final result is a high-energy charged fragrance with extreme sensuality.” Confusing…but we’re assuming that means we’ll feel like we’re Beyonce on stage if we wear it.

Klum’s first women’s fragrance, Shine, “has top notes of mandarin, pear and pink peppercorn; a heart of mimosa absolute, lily of the valley and sunflower, and a drydown of vanilla, Venezuelian tonka bean and musk cosmone.” Again, confusing. Maybe we’ll feel unequivocal but also supportive, just like Klum when she’s judging Project Runway. Never one to rest on her laurels, Klum already has another fragrance planned for next Spring 2012 and is planning some multimedia expansions as well, including the just launched heidiklum.aol.com channel.

We often have mixed feelings about celebrity fragrances. What do you think? Will you be picking up one, or both, of these? Let us know in the comments.

-Lorelei

For some of the Birchbox Editors’ favorite fragrances visit the Birchbox Shop.