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The Base Makeup Coverage Spectrum


Unlike lipstick, which is meant to be seen, base makeup is supposed to be your invisible ally, masking imperfections, evening out skin tone, and creating a perfect canvas for the rest of your makeup—without anyone knowing it’s actually there. Since that’s easier said than done, we’ve created a coverage guide to help you choose which formula is right for you. 

Base Option: Tinted Primer

Coverage Level: Barely There

Applied after moisturizer, a tinted primer glosses over fine lines, dry patches, and rough areas. For a fresh-faced look, try Laura Geller’s Beauty Spackle® Tinted Under Make-up Primer in Bronze. The sheer bronze tint adds a subtle hint of color, while the antioxidant-infused formula hydrates thirsty skin. (Follow with actual foundation if you need extra coverage.)

Base Option: Tinted Moisturizer

Coverage Level: Au Naturel

Along the spectrum between bare skin and full-on foundation, tinted moisturizer hews closer to the former. To score this natural look, smooth on a thin layer over your face and down onto your neck, then continue with your regular makeup routine. Our entire team (minus the manfolk) is obsessed with Jouer’s Luminizing Moisture Tint. The oil-free formula feels positively weightless on, but provides smooth, even coverage and a radiant glow. 

Base Option: BB Cream

Coverage Level: Sheerly Beloved 

Originally designed to help post-peel patients mask redness, BB creams (which stand for beauty or blemish balms) combine the functions of a primer, antiaging serum, moisturizer, and light foundation in one product. Our current fave? Canadian import Marcelle, which infuses your complexion with just the right amount of color while antioxidants, aloe, and chamomile soothe, moisturize, minimize the appearance of pores and blemishes, and protect against aging. 

Base Option: CC Cream

Coverage Level: Department of Corrections 

CC Creams (aka color or complexion correction cream) are the latest alphabet-based beauty wunderkind. If you have acne, dark spots, or dull skin, a CC cream may be more up your alley. Unlike semisheer BB formulations, CC creams offer more coverage but still feel light on skin. If your skin is particularly picky, try Pür Minerals CC Cream Broad Spectrum SPF 40. Made with clarifying meadowsweet and brightening wheat germ extract, the silicone-free formula erases dark spots and evens out overall skin tone, plus protect your complexion from harmful (and aging) UV rays.. 

Base Option: Foundation

Coverage Level: Photoshop Finish 

In our next life, we’d like to request a luminous complexion that needs nary a spot corrector. Till then, there’s nothing like liquid foundation to give you the look of perfect skin. Unlike the cakey foundations of yesteryear, Benefit’s Hello Flawless Oxygen Wow! expertly masks imperfections without feeling too heavy. A beauty editor favorite, it delivers oil-free moisture and a smooth, flawless finish that stays true to its name. 


For more top-notch coverage options, check out beauty Grace Atwood’s curated shop.  

Mineral Makeup Tips to Keep Clear Summer Skin: Birchbloggers


It’s hard enough to keep our complexions clear in the sweaty summer months without worrying about cakey makeup clogging our pores. To ensure a face free of blemishes we’ve been reaching for mineral-based products, like Pür Minerals’ new CC cream which forgoes fillers and chemical dyes. We’re big fans of the lightweight texture since it doesn’t clog pores or irritate skin. But we wanted even more mineral makeup tips, so we reached out to our Birchblogger community and asked them for their best tricks. Here’s how they’re using these mineral formulas to beat the heat:

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5 Ways to Avoid Breaking Out in the Summer

While I love summer weather, I’m not a huge fan of the heat and sweat threatening me with breakouts. Piling on the necessary amount of sunscreen and heavy makeup doesn’t exactly make my skin a happy camper. I’d rather be enjoying the sun than worrying about breakouts. That’s why I’m revamping my usual beauty routine with help from our latest video. 

These 5 tips will help you avoid those pesky pimples and keep your skin happy. Summer skincare is all about keeping it light and fresh so I always look for products that will keep my skin matte. Supergoop!® SPF 30+ Everyday UV Lotion for Face and Body is a perfect sunscreen that will keep your skin protected without feeling greasy. I don’t have perfect skin so I rely on at least a little coverage in the summer. CC creams like Pur Minerals CC Cream Broad Spectrum SPF 40 provide enough coverage without the feel of heavy makeup. Kiss those breakouts goodbye!


These tips not enough? Here are more 7 Tricks for Nixing Summer Breakouts.

OPI Gets Inspired By SF, Karl Lagerfeld’s Actual Age, And More
OPI debuted its fall polish collection with 15 new shades all inspired by San Francisco. [SheFinds]
Learn how to get a ’20s-inspired The Great Gatsby beauty look with this MAC tutorial. [Beauty High]
Alli Webb, founder of Drybar, points out her five beauty must-haves. [Well + Good NYC]
Refinery29 puts a new aerosol body bronzer to the test.  [Refinery29]
Prada enlists Roman Coppola and Wes Anderson to create a film series for its newest fragrance Candy L’Eau. [WWD]

Learn how to create our rendition of the princess roll hairstyle here.
(Photo: OPI)

OPI Gets Inspired By SF, Karl Lagerfeld’s Actual Age, And More

Madonna Goes Makeup Free, Men Try Tinted Moisturizer, And More
We love seeing celebs embrace the natural look like Madonna did over the weekend while out and about in NYC. [The Cut]
Jezebel asked a handful of men to try tinted moisturizer and then took pics of the before and after—check out the even complexion and skin tone results. [Jezebel]
Alterna has created a 10-in-1 leave-in caviar CC cream for hair to reduce damage, hydrate, and much more. [WWD]
Kate Middleton’s favorite dress designer, Issa London, will be collaborating with retailer Banana Republic on a 40-piece collection to hit stores this August. [Refinery29]
See how Mad Men inspired our very own Ally Corliss to change up her hair color.
(Photo: INF/Elder Ordonez)

Madonna Goes Makeup Free, Men Try Tinted Moisturizer, And More


See how Mad Men inspired our very own Ally Corliss to change up her hair color.

(Photo: INF/Elder Ordonez)

Psy Steps Into Skincare, Clinique Debuts a CC Cream, and More
Psy is getting into the beauty game! The Gangnam Style YouTube star will be the new face of Korean skincare brand Somang. [The Hollywood Reporter]
Clinique will launch its first CC cream in April. Pretty Connected blogger Lara Eurdolian describes the new product as “nothing short of magic in a bottle.” [Pretty Connected]
Check out this breakdown of makeup wipes by skin type. [Beauty High]
Trying to make your blowout last? Here are four DIY hairstyles for unwashed hair. [Refinery29]
Rent the Runway will continue to grow after recently receiving $24.4 million in funding from Advance Publications Inc. [WWD]
Birchbox’s own version of March Madness is here! Read how we’re matching up four cosmetic categories in an ultimate beauty showdown.
(Photo: Somang)

Psy Steps Into Skincare, Clinique Debuts a CC Cream, and More


Birchbox’s own version of March Madness is here! Read how we’re matching up four cosmetic categories in an ultimate beauty showdown.

(Photo: Somang)

Sneak Peek: Birchbox December 2012

December 2012’s Birchbox theme is “All Wrapped Up.” In the spirit of the season, we’ve designed a Birchbox that looks even more like a present than usual! It’s packed full of products that we’d love to give and get this month. From a customer favorite fragrance by Juicy Couture to a non-sticky lipgloss by ModelCo (with a mirror right on the tube!), these are just a few of the samples we’re sending out in December.

PLUS, click through to our YouTube page and leave a comment on the video to be entered for a chance to win each of the full size products featured in the video. 

Don’t forget to Subscribe to our YouTube channel for exclusive videos, sneak peeks at Birchbox products and makeup and hair tutorials. 

Dispatch from Hong Kong: We’re at Cosmoprof This Week!

Two Birchbox staffers are in Hong Kong this week to find the best new Asian brands. (Photo: National Geographic)

We pride ourselves on sourcing the coolest global beauty brands at Birchbox, even if it means we have to fly across the world to find them. Since many of the most groundbreaking beauty innovations come from Asia (hello, BB cream!), we’re always on the lookout for cool brands from the Eastern hemisphere. Earlier this week, Leah and Miko, two lovely ladies from our Beauty Partnerships team, left for Hong Kong to attend the annual Cosmoprof trade show. This international convention (which also hosts events in Las Vegas and Bologna) features companies from the Asia Pacific region showcasing their latest wares to industry insiders.

Till Friday, Leah and Miko will be at Cosmoprof scoping out new brands to feature in future Birchboxes, and here are just a few that they’re excited to see:

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An un-retouched Karlie Kloss Image Re-Sparks the Photoshop Debate

Karlie Kloss airbrushed to appear healthier (left) and the original un-retouched image (right). (Photo:


Still confused about CC creams? Check out our in-depth investigation with the skincare pros to learn more.