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Aerin Lauder’s Life of Beauty: Notable Quotables

Notable Quotables is a weekly series featuring a great quote. Whether it’s the founder of a beloved beauty brand, an eccentric makeup artist making headlines, or even a super-stylish celebrity, our favorite tastemakers always have something worth sharing.

If we had to name a royal family of beauty, the Lauders would be it. Proving that fact, Estée’s grandaughter, Aerin, is set to launch a new lifestyle empire shortly. The style and image director for Estée Lauder spoke to WWD about breaking out with her own beauty, home, and accessory collections and here’s what she had to say:

“I like to joke that I’ve been in the beauty industry for 42 years and actually working for 20…My goal was to create a line that was all about modern, effortless beauty. It’s very much a lifestyle brand, which I think is very much how Estée started. It was always about lifestyle photography and an environment and a world. It’s not necessarily an age group—it’s a state of mind.” —Aerin Lauder

—Lorelei

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