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6 Questions for 100% Pure’s Founder Susie Wang


Susie Wang is making a serious splash in the cosmetics world. In addition to founding 100% Pure, a line of all-natural skincare essentials, this Berkeley grad rescues dogs, champions earth-friendly causes, and isn’t afraid to rock a bold lipstick. 

We asked the superchic entrepreneur about her makeup inspiration, the products she can’t live with out, and much more. 

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5 Questions For…Stella Cadente Founder Stanislassia Klein

Like many great fragrance lines, Stella Cadente was born out of a fashion label first. Founded by Stanislassia Klein in 1991, the French cosmetics, interior design, and apparel brand expanded into fragrance in 2005. Nowadays, the company sells three distinct and lovely scents (and we hear that there may be more on the horizon!). We had the chance to chat with the Paris-based designer-cum-perfumer about everything from her dream collaborations to the process of creating a fragrance. 

1. What led you to launch your first fragrance?

To me, perfume cannot be separated from the rest of my work. It was a natural step in the creation of the brand. It sums up all my creative work in a bottle.

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5 Questions For…Classtivity’s Payal Kadakia

The best thing about being a part of the New York tech scene is that you often find out about the cool startups before they launch. Earlier this spring, we got a sneak peek at Classtivity, a site that makes it easy to find and book classes (think everything from flower arranging to rock climbing).

Co-founder and CEO Payal Kadakia says Classtivity was born out of her own ‘aha’ moment. A lifelong dancer, she was searching for a ballet class to take after work one day. “An hour later, I was so tired of searching, checking schedules, mapping, scrolling, and clicking to find the right class, I didn’t even end up going to a class—simply out of frustration,” she says. “I realized the problem: Why isn’t finding a class as easy as booking a reservation on OpenTable, or finding shoes on Zappos?” As Classtivity gets ready to launch in beta, we asked Kadakia for her must-try activities, plus one class she wishes existed.

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