Whenever a new skincare product lands in Birchbox Contentland, the first thing we do is look at the label. Thanks to lots of research (and Lorelei’s dog-eared copy of Milady’s Skin Care and Cosmetics Ingredients Dictionary), my team has become pretty geeky about ingredients and delivery systems. Lately, most of our nerdy attention is being directed at LIFTLAB Lift & Fix High Potency Solution, a serum that is so advanced, it deserves its own product category.
LIFTLAB was founded by Elliot Entis, a biotech engineer, and its products are all based around Cell Protection Proteins, which were discovered in the ’50s in the Arctic. These special proteins (CPP for short) are what Arctic plants, animals, insects, and fish use to protect themselves from the extreme weather. Entis and his lab found a way to adapt CPP to be used in skincare, which means good things for your complexion. LIFTLAB’s Lift & Fix High Potency Solution is an ultra-lightweight serum that helps protect skin against environmental damage and premature aging using CPPs, arnica extract, aquafill, and other ingredients. It’s extremely concentrated, so it’s less about hydration and more about pushing as many active ingredients into your skin as possible. Used regularly, it helps reduce redness and hyperpigmentation and gives skin a line-free, fresh look.
Learn more about CPPs and other ingredient phenoms in our roundup of beauty breakthroughs.