Counter-intuitive beauty truth: licking your lips makes them dry out. As someone with chronic parched lips, I am always on the lookout for a good lip balm. Criteria: non-sticky, lasting without being gummy, and low-grade shiny. My hall-of-fame includes Fresh’s Sugar Lip Treatment, Rosebud Salve, and good old-fashioned Chapstick. Lately, I’m adding a new balm to the rotation: Joeur’s Lip Enhancer. I started using it after Jenn Falik, my beauty guru, told me she was obsessed with it. (I trust Jenn in all matters beauty and style.) As always, she was right: the lip enhancer (which is really just an amped-up lip balm, loaded with Vitamin E, Jojoba Oil, and Shea) is super moisturizing and lasts me through my morning coffee. Look ma, no cracked lips!