We love when beauty brands open boutiques, especially when the brand is as chic as L’OCCITANE en Provence. The French company has moved into New York’s Meatpacking District, which has getting better and better ever since the Highline and Standard Hotel moved in. The new location is opening its doors at 48 9th Avenue (near 14th St) with a ribbon-cutting ceremony tomorrow evening.
The boutique will be a new design for the brand. Managing Director of L’OCCITANE USA (and ribbon cutter), Leela Petrakis says, “In keeping with the feel of the neighborhood, we’re unveiling a totally new design concept that marries the gritty origins of the surroundings with the Provençal heritage of the brand. The store is a major element of our focus on New York City this year, bringing Provençal beauty to one of the chicest cities in the world.”
If you’re in the city tomorrow, stop by to see the brand-new store! The first 100 customers to make a purchase will receive a special Meatpacking gift set.
Click through to see sketches of the new store design!