Some of us are guilty of evading our birthdays in every way possible as the years go on, but Maybelline’s Great Lash Mascara is ringing in its 40th in style—with an extreme makeover. Leaving the classic watermelon shades intact, three designers—Max Azria, Tracy Reese, and Vivienne Tam—will create their own interpretations of the tube. Even better, starting in August, these limited edition hot commodities will be sold at Target for $6.99 a piece. Just another reason to pop into the superstore that makes it just about impossible to leave with only what you came for.
In the meantime, check out other star mascaras in our Birchbox Shop.