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Of a Kind Founders Claire Mazur and Erica Cerulo on the Beauty Finds They Can’t Leave Home Without

The only thing better than a guest blog post about Of a Kind’s crazy cool designers? A guest post by the founders themselves! This week, we asked Of a Kind founders Claire Mazur and Erica Cerulo to tell us about the beauty products that they can’t live without. Take notes, kids. (And while you’re at it, head over to their site and sign up for their newsletter!)


The super stylish Erica (left) and Claire (right), of Of a Kind founders and all-around cool kids

Starting a website, we’ve learned, requires a lot of running around. When Claire and I launched Of a Kind—a site where you can discover up-and-coming fashion designers by purchasing limited-edition pieces they’ve made and reading their stories—we realized that it was much more important to have products that work…for hours. You can’t walk into a meeting with frizzed-out hair or raccoon eyes, even if it’s ninety degrees outside. Here’s what we have come to rely on:

Claire: “Managing curly hair is a moisture game. In the summer you really have to step up your routine to conquer the humidity—and be willing to put questionable products in your hair. I use Hask Placenta as the base serum, put a little bit of Bumble and Bumble Leave In Conditioner on the ends (the driest part) and then mix together gel (any drugstore brand, usually L’Oreal) and Bumble and Bumble Curl Conscious Calming Creme and run it all through my hair. The curl creme is the centerpiece of the entire operation and the one non-negotiable.”

Erica: “I’m big into eye makeup—nothing crazy, just stuff that makes them pop. I am obsessed with DiorShow mascara. Sometimes, when I’m feeling frugal, I buy another brand and then get so upset with myself for making such a huge misstep that inevitably makes every morning more trying—that’s how affected I am. Also, a couple years back (inspired by Kat Dennings in Nick and Norah’s Infinite Playlist, of all things), I started wearing a super-thin line of liquid liner. Lorac’s Front of the Line PRO is fantastic: You just rest it on its side along your lash line and slide.”

We’re giving away three special Of a Kind editions by designer JF & Son—enter to win!

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