Seventeen years ago, the ’90s were taken by storm as Calvin Klein launched its ck one scent. Unisex fragrance was a novel idea at the time and a trend ensued, but the concept didn’t have much staying power past the grunge-loving decade. A few years ago, the brand relaunched the infamously androgynous scent, but they’re hoping to spark a revival with the September launch of their latest edition: ck one Shock. But what’s so shocking about it? Well, there’s a separate fragrance for men and women, for starters.
After pioneering the unisex fragrance scene, this is truly a departure with the women’s scent being more floral and the men’s more rustic. What’s also new is that the campaign really embraces the digital age and the company is encouraging consumers to interact with the brand online using webcams and social media. But no worries for any of you diehards, you’ll still be able to buy the original.
Do you think Calvin Klein has the right idea to shake things up or should ck one always be unisex?
If you’re not a ck one fan, take a look at other fragrances inside our Birchbox Shop.