While Hayley and Katia were running to meetings with amazing beauty brands (hello NARS!), I popped into ThinkSocial’s #Promise conference. The #Promise, part of Internet Week, brought together tons of smart people to talk about social responsibility, both with respect to corporations and individuals. It was thought-provoking, interesting, and inspiring. I dashed off a stream-of-consciousness email to Hayley and Katia during one of the presentations, punctuated with phrases like “core mission,” “do good and be good,” and “integrity! empowerment!” I’m excited to think about ways in which we can marshal our social media powers, our communication channels, and our energy to not just make people pretty and happy, but to also have a positive impact.
A few of my takeaways:
Add it to the reading list: Douglas Rushkoff’s books, especially his latest, Life, Inc.
Girl crush: Caterina Fake, founder of Flickr and Hunch. “I’m an extrovert and a homebody so I was an early adopter of social networking.” Fabulous, funny, smart. Love her.
Award for beating my expectations: GE Global Marketing Director Linda Boff talked about their healthymagination campaign and other initiatives and was candid, interesting, and made good use of videos - especially this hysterical yoga clip.