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Is Beauty.Com Angling to Be the New Amazon?

OK, they don’t have $1.99 album deals or groceries yet, but is adding a whole new element to its arsenal: Accessories. I had a chance to check out the new collection this morning and it’s a nice mix of necessities like Spanx and Cosabella (what, shapewear isn’t a necessity for you?) as well as well-priced jewelry, hair doodads, sunglasses, and more. The appeal is that if you’re already planning on stocking up on something from (or for that matter), it’s that much easier to throw in a pair of Ray Bans or a Dogeared wish necklace. My picks? Jane Tran’s adorable bobby pins, Commando’s cute and comfy undies, and Foot Petals, a must for sky high heels. 


Speaking of accessories, have you snagged a Birchbox Travel Pouch yet? They’re going fast!

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