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How to Avoid Wasting Money on The Wrong Makeup
We all know that finding the perfect complexion-flattering shade is the crux of every makeup shopping experience. I’m part redhead, which means my skin (depending on the season) fluctuates from freckly tan, to medium-fair, to ghostly white. You see my struggle here.But even gals with enviable, even-toned skin share this dilemma. According to a recent London-based study, most women spend more than $100 a year on the wrong shades of makeup. That amount breaks down to about 6.2 products per woman and includes anything from foundation to concealer and bronzer to blush.To make matters worse, when women do finally realize the flaw in their beauty purchase, most choose not to return the product. Although it’s true most stores won’t take back a used item (FYI, Birchbox does!), one easy way to prevent a makeup buying blunder is to consult Find Your Shade, our new tool that uses real Birchbox staffers and members to help you select the ideal products for your complexion. Once you discover your skin twin, check out her go-to products and then be sure to update your beauty profile (if you’re a subscriber). 
-AshleyCheck out the Birchbox shop to find products in your perfect shade!

How to Avoid Wasting Money on The Wrong Makeup


We all know that finding the perfect complexion-flattering shade is the crux of every makeup shopping experience. I’m part redhead, which means my skin (depending on the season) fluctuates from freckly tan, to medium-fair, to ghostly white. You see my struggle here.

But even gals with enviable, even-toned skin share this dilemma. According to a recent London-based study, most women spend more than $100 a year on the wrong shades of makeup. That amount breaks down to about 6.2 products per woman and includes anything from foundation to concealer and bronzer to blush.

To make matters worse, when women do finally realize the flaw in their beauty purchase, most choose not to return the product. Although it’s true most stores won’t take back a used item (FYI, Birchbox does!), one easy way to prevent a makeup buying blunder is to consult Find Your Shade, our new tool that uses real Birchbox staffers and members to help you select the ideal products for your complexion. Once you discover your skin twin, check out her go-to products and then be sure to update your beauty profile (if you’re a subscriber). 

-Ashley

Check out the Birchbox shop to find products in your perfect shade!

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