Mascara is one of those products that’s a total game-changer. Great formulas can immediately make your eyes appear brighter, wider and more awake without leaving behind telltale smudges—and for that reason it’s one of the must-have products on every Birchbox staffer’s desk. But eyelashes come in all varieties—some are short and thick, some are long and thin—which is why we asked five team members with different lash types to tell us their top mascara picks.
Normal: IT Cosmetics Hello Lashes
"I’ve recently fallen in love with the It Cosmetics formula. It doesn’t smudge or flake and a few coats makes my lashes full and thick. Also, the lash ball at the tip of the wand makes getting my lower lashes so much easier." —Meredith Stebbins, Editor and Senior Manager, Traffic & Trends
"I use blinc for daytime because it gives me a nice clean look. But at night, I’ll swipe Diorshow Extase on top. It’s great because the tiered brush deposits the formula on my lashes so they appear darker and thicker—and it really make my eyes pop." —Juliette Dallas-Feeney, Community Manager
Long & Thin: Flower Zoom-In Ultimate
"Right now I’m obsessed with Drew Barrymore’s mascara. The wand twists into three different brushes for length, curl, and volume. Even with a few coats, this product creates gorgeous natural and feathery-looking lashes. —Julia, Former Intern, Social Media
Short & Thick: Benefit They’re Real
"There’s something about this mascara that just makes my lashes pop. I was talking to one of our makeup artists and she said this works so well for me because the brush gives great length to my thick lashes." —Mollie Chen, Editorial Director
Long & Thick: L’oreal Paris Voluminous Custom Curved Brush
"My eyelashes are pretty long, but normal brushes leave them looking stubby. The curved shape of this brush enhances the natural curl of my lashes. This formula never makes my sensitive eyes water. Since I’m blonde, I use the black/brown color for a natural pop." —Brielle, People & Culture
On a quest to find the perfect mascara? Here are the must-have formulas for every occasion.