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The Secret Behind Juliette’s Killer Lashes


The image on the top left shows Juliette—gasp!—sans mascara. After two coats of Benefit’s they’re Real!, her lashes transform from short, light, and stubby to long and luscious (shown at top right.)

Last week, I told you about my pal Tracy—a gal who’s awesomely long fringe inspired prolonged stares and provoked the inevitable question: “Are they real?” Tracy confessed that she owed her ultralong lashes to Benefit Cosmetics’ they’re Real! Mascara. Long heralded as the no-fuss alternative to falsies (and slightly terrifying lash extensions), the glossy formula adds length, volume, and a natural-looking curl without weighing lashes down.

And apparently, Tracy’s not the only Benefit convert. Our very own community manager Juliette swears by the lengthening formula and an application method she’s dubbed, “the wiggle.” What exactly is the wiggle, you ask? A simple wiggling motion back-and-forth while gliding the mascara wand from the root of your lashes to the ends. It helps even coat each lash with the formula, so it really goes the extra mile.

What’s your go-to mascara trick?


If you’re like us, you can’t live without your mascara. But you don’t have to stick with the same formula you’ve been using since high school—check out some of our favorite lash-enhancing formula.

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