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Getting the Lowdown on Miss Jessie’s with Co-Founder Titi Branch:

We’re always talking about the staffers in the Birchbox office, but the ones who you interact with everyday are the hard-working members of our Customer Operations team. These fabulous folks handle all of your customer service woes and we wanted to give you a chance to get to know them even better. This week, two of the team’s all-stars (the lovely Jennie and Kara) catch up with the co-founder of our favorite curls-centric brand. 


We love the gals over at Miss Jessie’s Original because they know everything there is to know about quality hair products and styling—especially when it comes to curls. This month, some of our subscribers received Miss Jessie’s products and you told us that you had some questions.

We were lucky enough to have co-founder and co-CEO of the brand, Titi Branch, stop by Birchbox HQ for a visit last week, and we took the opportunity to get some answers for you straight from the source. Take a peek below to find out Titi’s recommendations on how to use some of her favorite products, why the Miss Jessie’s line isn’t just for curly-haired ladies, and the one treatment that everyone should get—regardless of hair type. 

Q: How is Miss Jessie’s different from other haircare lines?

A: I think the one thing that differentiates us from other haircare lines is our level of expertise. Our products started in a salon over 16 years ago, where we saw a real need for curly-hair products. Because we started with a salon that caters to and focuses on this very particular niche, we were able to create excellent products that work. We’re a small company, but we know our haircare.

Q: Are your products safe for everyday use?

A: Yes! They don’t have anything in them that’s chemically altering. 

Q: What products do you recommend for wavy hair girls?

A: Super Slip Sudsy Shampoo and Crème de la Crème lightweight conditioner are amazing for wavy hair girls. For styling, I recommend Pillow Soft Curls or Quick Curls. PIllow Soft will give a fluffier curl and Quick Curls will give a more defined curl.

Q: I have straight hair… can I still use your products?

A: Absolutely! You can certainly use our Super Slip Sudsy Shampoo, Creme de la Creme Conditioner, and our deep conditioning treatments, Super Sweetback Treatment and Rapid Recovery Treatment.

Q: What’s the secret sauce behind Miss Jessie’s products? Are there any special ingredients?

A: Pillow Soft Curls is one of our most innovative products because the formula contains anionic ions, which repel static and are actually used in the fabric care industry as well as the haircare industry. Another special ingredient in our products are moisturizing agents like shea butter and almond butter. We understand that it’s all about keeping things smooth.

Q: If I wanted to splurge, what’s your favorite beauty treatment for all hair types?

A: A scalp massage! They’re wonderful and if you’ve had a hard day at work or a rough day at school, nothing is more fantastic than a massage with peppermint oil or lavender oil.

—Interview by Jennie and Kara

If you need a consult on which product is right for you, don’t hesitate to reach out to a Discovery Specialist at or tweet @BirchboxOps!

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