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Female Founders: Field Trip to Digitas

Katia and Hayley at Digitas

Haven’t you heard? Women are the driving force behind New York’s red hot tech scene. The city is full of inspiring women doing phenomenal things, from Hashable’s Rachel Sklar (founder of Change the Ratio) to Rachel Sterne, the city’s first Digital Officer. Today, Katia and Hayley took a field trip to Digitas’s New York HQ to talk with a group of other amazing women as part of the company’s Women’s Initiative. (They also brought a mountain of May Birchboxes with them.) They sat down for an hour-long discussion about the digital landscape, startups and, of course, beauty. 

The Digitas ladies opening their Birchboxes.

Much of the conversation revolved around the nitty gritty of starting a company. Katia says, “We tried to demystify the process, and talked candidly about how we went from idea to what we are now.” Above all, there was a lot of interest in how startups actually work — “It’s basically no sleep and having an army of people who don’t sleep,” says Katia. The duo also got the chance to watch the women open their Birchboxes in person, which is always fun!

Read our Beauty in Action profile of Digitas VP (and overall awesome person) Beth McCabe!

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