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DVF Expands Her Empire To Include Fragrance

Clockwise from left: New Julian wrap dress, $325, dvf.com; Penny Leather Patch Cube satchel, $1,200, dvf.com; Diane fragrance; and DVF 531s sunglasses, $175, dvf.com

Diane von Furstenberg has certainly made her presence known as a leader in women’s fashion, so we’re thrilled to hear that this guru is stepping her high heels onto the fragrance scene, too. This fall she’ll be introducing Diane, the first-ever fragrance, let alone beauty product, by DVF—and we have a feeling it won’t be the last (buzz about a DVF makeup and skincare line has us on our toes!). The woody-floral scent, created by Givaudan perfumer Aurelian Guichard is “the power of women in a bottle,” says von Furstenberg. It’s no surprise that DVF plans to make a strong statement with her fragrance since everything in the designer’s line, from her signature bold-patterned wrap dresses to her eye-popping sunglasses, never fails to turn heads. A few of my favorite power-woman DVF pieces are pictured above—it probably goes without saying that I’m eager to test out her forthcoming fragrance, too!

—Madeline

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