Get access to the newest and best products from high end beauty, lifestyle and grooming brands.

Scroll to Info & Navigation

Five questions for Charu Suri, Editor in Chief of

We’re always on the look out for great beauty websites, so when we found out about, a treasure trove of product reviews and trend reports, we knew we wanted to learn more. (PS read their recent story about Birchbox founders Katia and Hayley!) Founder Ron Robinson is a cosmetic chemist who developed products for some of the biggest beauty brands in the world and their Editor in Chief, Charu Suri, is a veteran beauty editor and writer. We gave Suri the “5 Questions" treatment below: 

1. Your #1 must have beauty/grooming product?

I can’t live without my Clarisonic. I’m a clean skin freak because I’m always traveling or running around and the Clarisonic gives me a thorough cleanse without overdrying. Plus it’s so portable. 

2. What’s worth the splurge? 

The SK-II Facial Treatment Mask, which comes in a pack of six individually-packed sheets. This cotton mask is soaked Pitera and enzymes and hydrates your face like nothing else in the world. 10 sheets are $125. The SK-II Skin Signature Melting Rich Cream is worth every penny of its $250 price tag because it’s exceptionally gentle and does the job. 

3. What’s on your desk in your office? 

Two slim colorful vials by 21 Drops for energy and concentration, plenty of tubs of Carmex Lip Balm and Smith’s Rosebud Salve, an elegant flacon of Tocca’s perfume in “Bianca” and Living Proof’s new  Straight Hair Spray.

4. What’s your favorite ritual?

I love cleansing my face thoroughly in the morning, walking my dog around the block and getting a freshly brewed cup of coffee. I can’t do anything without my coffee! Then I settle down to read the major stories of the day and schedule some on Hootsuite and other social media channels.

5. What’s the best part of your job? 

Really understanding the beauty innovations and science behind all the products. If you don’t know why you’re paying money for then you’re falling for good marketing. My job allows me to dig deep and ask some hardball questions.


For some more products we think Suri would love, visit the Birchbox Shop!

Recent comments

Blog comments powered by Disqus