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Team Intros: Meet Dana!

Coming from a paralegal background at Weil, Gotshal, & Manges, this native Jersey girl is absolutely thrilled to join our world of nail polish and hairspray. Not only are her makeup and jewelry wardrobes to die for, but her obsession with chocolate-covered gummy bears ensures us that she’s a perfect fit for the Birchbox team. We’re so excited to be working with you, Dana!


Dana Aidekman, Merchandising & Marketing Associate

Hometown: Madison, NJ

Describe your work: I get to spend each day discovering amazing brands to share with our subscribers! 

Unofficial role: Inbound brand reviewer/beauty product tester/Eric’s groupie

Fun fact: I have a cockapoo puppy named Simba.

Beauty/Grooming confession: I use my boyfriend’s Kiehl’s face wash.

Currently loving: LAQA & Co. Lil’ Lip Duo in Lambchop & Pinkman. Bright pink = instant happiness!

Worth the splurge: Green juicenothing makes you feel healthier and I swear it makes my skin glow.

Best beauty/ grooming trick: Lots of SPF! I burn really easily, so my daily Supergoop! application is crucial to avoiding lobster status.

Curious about the rest of the Birchbox team? Meet our staffers here.

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