I tend to associate custom beauty products with major celebrities and people with far more money than me. A one-of-a-kind product that I created would be fantastic, but I’ve kept that dream on my “If I win the lottery”-list. (I know you have one too.) Well, that was until Bite Beauty came along.
The Canadian beauty brand recently launched their pop-up lipstick lab in New York and I have been freaking out about it ever since. I could make my own lipstick? Right there in the store? For only $28? I had to go.
Yesterday, I finally paid a visit to Bite Lip Lab and it was better than I imagined. In just 7 minutes, the beauty lab techs helped me create a custom lip color that I know I’ll be wearing all summer long.
Come take a digital science field trip with me and read on to see all the photos of how my lipstick was made right before my eyes.
When I entered the lab, I was greeted with a clean, beauty-meets-science class display. Jars and beakers were filled with colorful oils, and everything had its place.
When it was my turn to act the part of beauty scientist (no appointments necessary!), I first had to customize my preferred shade using selections from the 25 different “color chocolates,” which range from sheer nudes to deep cherry reds. These little discs of color, which eventually make up your custom lipstick, are mostly natural and can be used in any combination to achieve the shade you want.
After I picked my ideal combination (1 part quince, 1 part violet, ½ part white), the technician scooped the color chocolates into a cup and then placed it in a microwave below the counter to melt.
Next, I got to choose from one of four scents: superfruit, peppermint, cherry, or violet. I ended up going with peppermint and also had additional silicone added into the mix to create a more matte textured lipstick. Sheer or standard creamy textures are also available.
The cup was then sealed and placed inside a centrifuge where it spins around for about 5 seconds to ensure proper mixing.
Next comes the cool part—literally. The liquified lipstick is poured into bullet-shaped molds and placed on a small, patent-pending cooling tray that is kept at a constant -20C (-4F). In 5 minutes, the lipstick returned to a solid and was ready to be extracted from the mold.
Extraction is definitely the most delicate aspect of the process. Once the mold is pulled from the frozen tray and excess color is removed, the technician carefully aims an empty tube and pushes down over the lipstick.
The result is a perfectly hand-crafted custom tube of lipstick that still has drops of condensation as it slowly returns to room temperature (see top photo).
After only a few minutes of beauty experimentation, my lipstick was complete and I was eager to head back to the office to try out my custom product for the first time.
Ta-da! I could not be happier with this color. It’s exactly the shade I was looking for and the formula is ultra hydrating, which is key when it comes to highly pigmented lip color.
Whether you’re a lipstick fanatic or otherwise, visiting Bite Lip Lab (174 Prince Street, in Manhattan—closed on Mondays!) is an absolute must if you’re in New York. There’s just something special about seeing a beauty product move from conception to application. But best of all? Its creation is all mine.
We once tested how many swipes were in a tube of lipstick. Can you guess the results?