On Tuesday, Birchbox had a B-I-G day. We unveiled a new look and feel—and logo!—and debuted Birchbox France and Birchbox Spain. But the fun doesn’t stop there. To celebrate our growing global brand, we decided to include something extra special in the June boxes.
This month, every single subscriber in all four countries (US, UK, France, and Spain) will be receiving a custom-created shade of Color Club nail polish. And appropriately, given the travel theme, the minis in our Birchbox + Color Club Wanderlust collection take inspiration from our international headquarters.
Each of the shades has its own story, and the first step was creating mood boards (a favorite procrastination tool) to help us determine exactly what we wanted each shade to look like. Here’s a taste of our creative process:
Pardon My French, a charming purple that’s an ode to Provencal lavender fields.
London Calling, a sunny green that makes us think of the city’s many grassy oases, particularly Hyde Park.
Reign in Spain, a fiery coral that evokes hot summer days under a blazing sun along the Mediterranean.
Mod in Manhattan, a brilliant off-white that represents the glow of the mega-watt city at night.
Once we settled on the look for each laquer, we didn’t just send our ideas over to the brand to execute. We’re too hands on for that! We actually went to the Color Club factory on Long Island and spent an entire day with the brand’s chemist mixing up samples and perfecting the formulas. We knew as we developed the collection that we wanted ultrabright shades that were on trend, but also totally unique. Our “aha” moment was when we decided to combine two of our favorite color types: neons and pastels. The result is four eye-catching, confectionary-like polishes.
Now we’re finally ready to debut our shades! We can’t wait to see how you’re wearing your sample, which means: We want photos! Upload a photo of your mani here, or use the hashtag #BBWanderlust when you post your pic to Instagram or Twitter, and you could win 100 bottles of polish from Color Club! To help inspire you, we created the fun video below of our staffers from all four of our offices rocking these summer shades. So watch the clip, snap your pics, and then share them with us ASAP!
Discover Your Next Everything for $10/month. Join Birchbox Now!