Get access to the newest and best products from high end beauty, lifestyle and grooming brands.

Scroll to Info & Navigation

H&M Admits: “The Models We’ve Had Have Been Too Skinny”

image

Plus-size model Jennie Runk in H&M’s latest swimwear campaign

The conversation around body diversity has been a long-standing debate in the fashion world, but it seems that chatter is coming to a head. From blogger Gabi Gregg’s fatkini to the first realistic plus-size dress form, the way we think about fashion is shifting and now big brands are getting involved. In a new interview with Metro, H&M’s CEO, Karl-Johan Persson, has promised that the Swedish retailer will be more diverse in their advertising and to “not give the impression that girls have to look a particular way.” 

Of course, the brand has made some strides with its recently popular swimwear campaign featuring plus-size model Jennie Runk, but Persson says that more must be done: 

We have a huge responsibility here. We’re a large company, many people see us, and we advertise a lot. I don’t think we’ve always been good. Some of the models we’ve had have been too skinny.”

In the fashion world, where diversity is unfortunately lacking, we’re glad to see H&M publicly holding themselves accountable and attempting to make a big change.

What do you think of H&M using more plus-size models? Do you think other fashion retailers will follow suit?

– Bre

(Photo: H&M)

Recent comments

Blog comments powered by Disqus

Notes

  1. ileana reblogged this from birchbox
  2. davinciworeprada reblogged this from baconandsquats
  3. rosemcphee reblogged this from there-was-a-girl
  4. laura-brownie91 reblogged this from birchbox and added:
    I LOVE that H&M of all retailers is doing this! Someone else *cough* Abercrombie *cough* should take notes!
  5. vanty85 reblogged this from birchbox
  6. youngprettylife reblogged this from birchbox
  7. sayitaintsomama reblogged this from birchbox
  8. dunwitholivehue reblogged this from brotherbear07
  9. my-name-is-taken reblogged this from aemiliamcmorbid and added:
    Yeah…except I wouldn’t consider that model a plus-size. That’s what I hate about plus-size ads. They use models that are...
  10. mmmmaps reblogged this from amandaamande and added:
    They can have “plus size” models, but they need to add sizes bigger than 12.
  11. aemiliamcmorbid reblogged this from birchbox
  12. my-moment-now reblogged this from birchbox
  13. specklesgalore reblogged this from birchbox
  14. there-was-a-girl reblogged this from birchbox
  15. misscarolinacupcake reblogged this from birchbox and added:
    Yay :)
  16. signsofbeing reblogged this from birchbox
  17. fatitoismail reblogged this from birchbox
  18. lolitasdiary reblogged this from birchbox
  19. horsemeatandheroin reblogged this from birchbox
  20. brotherbear07 reblogged this from birchbox
  21. baconandsquats reblogged this from birchbox
  22. amandaamande reblogged this from birchbox and added:
    Except when I walk into their stores I can’t find anything larger than a size 10. You’re no better than the rest.