Plus-size model Jennie Runk in H&M’s latest swimwear campaign
The conversation around body diversity has been a long-standing debate in the fashion world, but it seems that chatter is coming to a head. From blogger Gabi Gregg’s fatkini to the first realistic plus-size dress form, the way we think about fashion is shifting and now big brands are getting involved. In a new interview with Metro, H&M’s CEO, Karl-Johan Persson, has promised that the Swedish retailer will be more diverse in their advertising and to “not give the impression that girls have to look a particular way.”
Of course, the brand has made some strides with its recently popular swimwear campaign featuring plus-size model Jennie Runk, but Persson says that more must be done:
“We have a huge responsibility here. We’re a large company, many people see us, and we advertise a lot. I don’t think we’ve always been good. Some of the models we’ve had have been too skinny.”
In the fashion world, where diversity is unfortunately lacking, we’re glad to see H&M publicly holding themselves accountable and attempting to make a big change.
What do you think of H&M using more plus-size models? Do you think other fashion retailers will follow suit?