Gisele Bündchen has been in plenty of fashion editorials and ads, but that doesn’t mean the supermodel doesn’t take issue with all-too-common photo retouching. In fact, when she partnered with BLK DNM’s creative director Johan Lindeberg for the brand’s latest campaign, the pair made a point to go sans Photoshop or professional styling.
While that might make some models uncomfortable, Gisele was more than happy to pose for something more real:
“I loved his approach because I feel like women should be really real and raw and it doesn’t really happen anymore [in fashion photographs]. I love that feeling of, you know, we are women, we are so different, our imperfections are what make us unique and beautiful. [Lindeberg] gets that. He’s not trying to retouch you or put a pretty light on you. He’s not like ‘you gotta look a certain way.’ He’s like, ‘you are you’ so now I’m gonna just be here with a camera, so express yourself how you like.”
The above ad is only the first un-retouched photo from the campaign and we’re eagerly anticipating the rest. Of course, this only adds fuel to the ongoing Photoshop debate, but we wonder if this ad campaign will inspire other fashion brands to do the same. Perhaps this is the first big step in terms of the anti-Photoshop revolution?
Curious about what else has been happening in the ongoing retouching debate? Learn more here.
(Photo: Huffington Post)