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The New Birchbox Beauty Profile: Special Ops

We’re always talking about the staffers in the Birchbox office, but the ones who you interact with everyday are the ladies of our hard-working Ops team. These fabulous femmes handle all of your customer service woes. We wanted to give you a chance to get to know them even better—so here’s a peek at who’s on the other side of the phone.


Let’s start with a quick refresher: just in case you aren’t familiar with it, the Beauty Profile is a short questionnaire that you answer which helps us pick the best samples for you based on your answers about your skin tone, your hair type and more.

After listening to all of our subscribers (yes you!) and your amazing feedback, we decided to revamp the Beauty Profile to be even better. We’ve kept some of the classic questions about your skin tone, hair type and your beauty style, but in some cases we’ve added even more selections for you to choose from and we’ve added entirely new questions!


For example, we’ve always asked you what products you could never have enough of—body & bath, fragrances, haircare and so on. But now, you have the option to select more than one type of product! 

We also heard from some of you that you don’t always want to receive as many fragrance samples, so we’ve added a question to find out your preferences. Now you can tell us if you love receiving scents all the time, or if you’d rather only find them in your box up to six times a year.

Other updates include more selections to tell us about your hair (like whether it’s too short for a ponytail) and how you style it (hot-tools, au naturale, etc). We’ve also expanded the range of skin tone options to choose from, and added more selectable answers in the skin concerns section. Plus, there’s also a new question about the type of extra you’d be excited to receive!

To see all of the new updates, simply log into your account and make these changes so that your future boxes (starting after June) can be tailored to your new answers. 


You can access your profile by going to your “Account Settings” in the drop down menu under your name.


Then select link “Edit Profile” and you’ll be able to fill out and save all of your preferences.

We hope you’re as excited about these changes as we are. Let us know which update you’re most excited about by tweeting @BirchboxOps!


(Photo: Paramount Pictures)

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