You’d be forgiven if you associate the term ‘natural regimen’ with convention-rejecting hippies that rock their uneven complexions and lifeless hair with pride. But more and more, green is not just chic — it’s sexy. Opting into an environmentally-conscious lifestyle by no means necessitates the sacrifice of glamor or sex appeal. To meet the demand for eco-beauty, tons of brands have popped onto the radar over the past few years: Weleda, Jurlique, Dr. Hauschka, Suki, and Juice Beauty, just to name a few. These companies’ commitment to green differs (some pride themselves on their ingredients, other on their minimal packaging, and some on their kind manufacturing practices), but they’re all making investments because this is not just a passing fad, it’s a way of life.
And no surprise, some of my favorite Hollywood leading ladies — Natalie Portman, Rachel McAdams, Gwyneth Paltrow, Julianne Moore, Maggie Gyllenhaal, and Alicia Silverstone — are all advocates of green beauty.
As Paltrow puts it on her blog, GOOP (btw, she calls blogging “gooping” as in “I think I gooped about this before…”):
“Going green” is no longer just the ideology of left-wing hippies. Nor is it a trend. We are living in exciting times. We are confronted with the challenge of sustaining our food, our water and our environment. We are changing things. It’s big.
Another celebrity blog that should be on your radar: Greenissexy.org, which was started by Rachel McAdams and her friends. It gives tips on conscientious living and includes everything from healthy recipes to cute vegan and organic clothing options. McAdams has raved to InStyle about organic skincare brand Dr. Hauschka’s Rose Day Cream and, adorably, rides a bike instead of driving a car.
Alicia Silverstone, famous for her commitment to veganism and environmentally-friendly living (her book, The Kind Diet, reads like a manifesto!), is outspoken about that changes in her lifestyle have led to an improvement in her physical appearance. Some of her go-to green lines include Zoya nail polish, Suki Beauty, and Weleda skincare.
Last, but certainly not least, Natalie Portman is practically an ambassador for veganism (though she is taking a small hiatus from it during her pregnancy) and green advocacy. Portman’s commitment extends to her choice of beauty products, in her bag you might find Priti NYC nail polish and skincare from Pai.
Big thanks for these lovely ladies for setting the example. What are some of your favorite green beauty brands?
To check out all our eco-chic offerings, visit the Birchbox Shop.