We fell hard for Natalie Alcala two years ago, when the LA-based writer and blogger spent a week guest blogging for us. In fact, we loved her posts so much that we asked her to be a contributing editor. In addition to blogging for us once a week, she’ll also be writing for the Birchbox Magazine and keeping us up to speed on all things fashion, beauty, and fun.
Drew Barrymore is Hollywood’s original manic pixie dream girl. From nailing classic rebel roles in films like Mad Love to defining quintessential ’90s style before it was a thing (I could scan this blog all day), the actress is in a league of her own. Which is why I was over the moon when I heard she was speaking at this year’s Lucky FABB conference in LA.
Held at the swank SLS Hotel in Beverly Hills, Lucky magazine’s two-day conference offered blogging pros and hopefuls the opportunity to absorb top-notch advice from industry rock stars while networking with their peers. Star speakers included everyone from famous faces like Kelly Osbourne to social media darlings like Eva Chen. Fashion designer Betsey Johnson was also in the house, as was Mandana Dayani from The Rachel Zoe Project.
After a long but exciting day of inspiring panels, a glowing Barrymore took the stage and immediately charmed the audience with her giddy vibe. The latest Lucky cover star was all smiles as she opened up about her transition from non-stop working girl to new mom. “I don’t think you can have it all,” she explained. “Some things fall off the table. You have to make choices.”
While mastering her artistic integrity, Barrymore managed to land a role as a CoverGirl spokesperson, which eventually led her to develop her own beauty line for Walmart, Flower Beauty. As she explains it, the range is essentially a throwback tribute to all the beauty products that she hoarded back in the day, like her precious Shiseido double gloss and liner pen from the ’80s. Although the line is primarily filled with classic hues for the everywoman, she subtly pays homage to her ’90s style with a few statement lipsticks, like Chocolate Lily. “I didn’t want to launch out of the gate with crazy colors,” she revealed. “I wanted it to be a brand that girls can really rely on. But I do want to go bolder down the line. Life is too short not to be bold!”
Speaking of bold, during the Q&A portion of the panel, a brave blogger took the mic to ask the actress what her beauty cure is for a hangover, which was met with roaring applause. Barrymore jumped out of her seat to high-five the girl and explained that it’s all about having the right concealer that covers the blue under your eyes and the red on your face. Apparently Flower Beauty’s Skincognito shade stick really does the trick, so have a drink (or three) this weekend and give it a spin!
(Photos by Kiara Schwartz)
Love the sound of Drew’s new makeup line? Here are even more deets on Flower Beauty.