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Industry Insiders: Benefit’s Marketing and PR Whiz


Many people are obsessed with beauty. A few go on to become professional makeup artists. Some become YouTube sensations. And others? They go all the way to the top.

Alison Haljun started as a receptionist at a law firm in Beverly Hills, and quickly realized that her passion wasn’t in entertainment law, but beauty. Deciding to change her life, Alison began blindly sending out her resume to makeup companies all over California and didn’t rest until she got hired. Benefit took notice of her many calls and e-mails and gave her a shot. Now she’s risen through the ranks to become Vice President of Retail Marketing and PR.

She gave us an inside peek at what it’s really like to have one of the coolest jobs in the beauty industry. Find out more in our one-on-one interview with Benefit’s Alison Haljun

Do you know the cheeky origins behind Benefit’s Benetint? Find out here.

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