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Happy Hearting: Introducing Birchbox Customer Favorites!


As you know, we’re constantly looking for ways to improve your experience on—shopping should be fun, easy, and exciting, right? We’re extreeeemely excited to introduce you to our brand-new feature: Customer Favorites. It’s a one-click (one-heart?) way to add products to your own personalized wish list. (So much easier to remember that Elizabeth Arden Eight Hour Cream you’ve been wanting to buy, right?) Follow the steps below to find out how to use the new feature, and let us know in the comments what you think! 


Go to the product page of one of your latest discoveries. Click “Add to Favorites” and the product will be added to your personal list.


An item has been added when the heart is filled in and text indicates the product is in your favorites. You can visit your personal Favorites page at any time by clicking “view your favorites” at the top of the page. You’ll see all of the items you’ve selected in the past.


For easy access to your personal list from anywhere on the site, simply click the account drop down menu in the top right corner, and select “Favorites.”


Hooray—a selection of your top products (or items that you want to remember for later) and your very own curated shop!


You can remove items by un-hearting them on an individual product page or in your Favorites list by hovering over an item and clicking the “x” that appears in the right hand corner.

Now all of your favorite products are just one click away. Happy hearting!

Jenn Vargas, Technical Product Manager


Have more Birchbox questions? Here’s an FAQ with our co-founders Hayley and Katia.

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