Grace Lee is the founder of Nine Naturals, a young company focused on making beauty safe and simple for moms and moms-to-be. Every item they produce is 100% natural, which means no parabens, sulfates, phthalates, BPAs, triclosans, artificial chemicals, or synthetic dyes. We sat down with Lee to chat about the inspiration behind her superhealthy line and the rewards and challenges of being a beauty entrepreneur.
1. Where did the idea for Nine Naturals come from?
The inspiration for the line came, not surprisingly, from my own pregnancy. I was reading articles and research about how chemicals in beauty products could be absorbed through the skin and could harm a developing fetus. Yet, when I went to the store to look for safer, natural products, I ran into two problems: 1. Not all products that say they are natural are 100% natural or safe and 2. Many natural products don’t perform well. I wanted to create a line of products that was not only 100% plant-based, but also high-performing, offering women peace of mind that their beauty products are healthy and safe enough to use during pregnancy, nursing, and beyond.
2. What’s been the most rewarding part of starting Nine Naturals?
It is incredibly rewarding to know everyday that I am helping to create a safer world for moms and babies. My mission in founding Nine Naturals was not only to create amazing beauty products, but to also educate women about environmental toxins. I wanted to empower them to reduce their families’ chemical exposures, particularly in the most vulnerable period of their children’s development—the nine months in utero.
3. And the most challenging?
As a new mom and entrepreneur, it is always a challenge to balance family life with work. It helps that I love what I do everyday and know that I am making a real difference with safer, better products.
4. What are some of your other must-have products?
My stranded-on-a-desert-island packing list would have to include Nine Naturals Vanilla + Geranium Belly Butter! It is super rich and nourishing. I use it on my entire body, even now that I’m no longer pregnant! My other must-have is Revolution Organics Freedom Glow Beauty Balm in Blushed. It’s multi-tasker that I can use for lips and cheeks and is all-natural.
5. Your latest beauty find?
RMS’ Living Luminizer. Dab it around the eyes to make you look like you got an extra hour of sleep at night (much needed with a baby and running a business!).
Check out this video of Grace Lee talking more about her company: