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Birchbox + Lancôme Pin to Win Giveaway: Va-Va-Voom Eyelashes

Can you blame us for having a love-love relationship with Lancôme? From their cult-favorite mascaras and swoon-worthy ROUGE IN LOVE lipsticks to their versatile five-shadow palette, we adore everything about this iconic brand.

We’re thrilled to offer our latest obsessions for a limited time in the Birchbox Shop (with free shipping!) . And we’re even more excited to give you the chance to win a collection of our all-time Lancôme favorites in our Pin To Win Giveaway.

Through February 24th, we’ll be posting a series of photo tutorials on Pinterest. Our latest how-to: Va-Va-Voom Eyelashes. Read all the tips here, then scroll down for more details on how to enter the sweepstakes.


1. Mascara should be the last step in your eye-makeup routine, as the finishing touch on a gorgeous smoky eye or as the star player of an otherwise bare eye look.

2. Curl lashes to help eyes look brighter and more open.

3. Add a coat of primer like Lancôme’s CILS BOOSTER XL, which uses microfibers to plump and lengthen lashes.

4. Sweep on Lancôme’s HYPNÔSE STAR, an extradramatic mascara with a glossy black finish. Using the two-sided brush, apply an even coat with the flat side, then use the round side to shape and separate lashes.

5. Finish off by balancing out your bold eyes with a pop of color on your lips

For a chance to win a collection of our favorite Lancôme products, click here! Check back often to pin more images—and to earn another chance to win! Remember, you must follow Lancôme on Pinterest to be eligible.

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