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The Beauty Trend With No End in Sight


Sayonara, sparkles! Birchbox staffer Deepica, scores an even, totally velvety complexion courtesy of Jouer’s MMT in Hazel. She looks runway-worthy, no? And Deepica isn’t the only one digging a shine-free visage. The matte makeup movement was originally spotted on the fall runways but shows no signs of abating.

Back in the day (circa 2002), we used a combination of primer, foundation, setting powder, and blotting papers to keep any hint of dewiness at bay. All those products also conspired to give our skin an unflatteringly flat look. Happily we’ve come a long way since then and so have our products. 

We’re smitten with Jouer’s lightweight Matte Moisture Tint, which creates multidimensional finish while also hydrating thirsty complexions. (Spoiler alert: some of our subscribers will get to sample MMT this month!) Never powdery, it provides more coverage than its luminizing counterpart and stays fresh all day long. It also has SPF 15 to keep skin protected.

But we haven’t given up our Luminizing Moisture Tint altogether. We still turn to the LMT when we want to up the radiance. We don’t see anything wrong with having two valentines.


Still searching for your perfect matte hue? Fret not—our cheat sheet will help you find complexion match

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