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Guest Blogger: Sniffapalooza’s Favorite Florentine Fragrance

Spezierie Erboristerie Palazzo Vecchio on Via Vacchereccia in Florence

Right to left: Sniffapalooza founder and director, Karen Dubin; Perfumer Alessandro Morsiani; Sniffapalooza executive operations manager, Karen Adams

This week we tapped Karen Adams, the executive operations manager of the event-based fragrance group Sniffapalooza, to guest blog about some of the best scents she’s discovered on her recent travels. Today’s excursion: Florence.

Recently in Florence, Sniffapalooza founder Karen Durbin and I walked through the narrow winding streets in search of the best gelato. Grom? Vivoli? Badiani? Gelateria La Carraia? We crisscrossed the city tasting them all, while walking and walking to offset the calories. Our true destination though was another treat for the senses, Spezierie Erboristerie Palazzo Vecchio on Via Vacchereccia. This tiny apothecary is always fully stocked with herbal cures for anything that ails you, along with dietary supplements, toothpastes, soaps, lotions, potions, and best of all, one of our favorite niche perfume lines—i Profumi di Firenze. Though some of these scents are available in the U.S., the majority are only sold at Spezierie Erboristerie. Like kids in a candy shop, we sniffed and sampled our way through this hand-blended small batch line. Perfumer Alessandro Morsiani explained that the original 16th century formulas commissioned by Caterina de Medici inspired these fragrant gems. Tuscania, which captures the Tuscan countryside with its lovely blend of citrus, spices, musk, and wood, returned home with us (bubble-wrapped, of course).

If we had traveled to Italy, we would have taken Benefit’s So Hooked on Carmella fragrance with us because of it’s sultry ultra-feminine scent.

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